Google is making efforts to catch up with its biggest rivals such as the Amazon’s cloud service and Microsoft Corp., where it announced on Tuesday that it would push through with the acquisition of Alooma, a real-time data pipeline company.
Amazon web services topped the fast-growing business of helping companies move to the cloud, with 31.7 percent share and 16.8 percent for Microsoft Azure at the end of 2018, says Canalys. Google followed the two tech giants in the cloud market share worldwide with only 8.5 percent during the same period.
Alooma is a company that enables enterprises to integrate all of their data sources into services just like what Google’s BigQuery, Amazon’s Redshift, Snowflake, and Azure are doing. According to TechCrunch, Alooma brings all the data from various data silos (storage) together to a data warehouse all in one time.
Headquartered in Redwood City, California, the company promises to handle the clients’ data pipelines and manage them for its users. Aside from data integration services, it also helps businesses and companies streamline database migration in the cloud using a tool that allows moving data from multiple sources to a single data warehouse.
“The addition of Alooma, subject to closing conditions, is a natural fit that allows us to offer customers a streamlined, automated migration experience to Google cloud and give them access to our full range of database services,” says in a statement released by Google VP of engineering, Amit Ganesh and Google Cloud Platform Director, Dominic Preuss.
Before the acquisition, the company is already making history since 2016 by raising almost 15 million dollars from its investors specifically from the leading venture funds such as Sequoia Capital and Lightspeed. Today, the two companies did not disclose any information as to how much money is involved in the purchasing agreement, nor Google reveals terms of the deal.
In November 2018, Thomas Kurian, a former Oracle Corp product head was employed by Google to become the new Chief Executive Officer and will take over its Cloud Division. When asked about their plans on the platform, Google and its management stressed that they are still waiting for the regulatory approvals to complete the deal.
The only sure thing right now is that Alooma will be joining Google’s Tel Aviv and Sunnyvale offices, where they plan to improve Alooma technology to provide Google Cloud customers with great data migration experiences in the future.
Alooma’s co-founder said that joining Google cloud will bring the company to its full potential in delivering a self-service database migration experience, boosted by the power of Google’s cloud technology.