Amazon announced Friday, Feb 1st that Amazon Web Services, Inc. (AWS), an Amazon.com company, that Guinness Six Nations Championship has selected AWS analytics, machine learning, and broad learning services to deliver more in-depth insight into the Championship and enhance the match experience for rugby fans around the world.
The technology also would provide the system behind the live broadcast of on-screen match data and statistics. AWS will also be used to power the Six Nations Championship across the official website. With this partnership, AWS will become the official technology provider of the Six Nations.
Rugby has been one of the first sports to embrace technology in its viewing experience. It is also the first sports to introduce a video match official. With AWS, the sports company plans on bringing new technologies to the sport.
For years, rugby has embraced new technologies to evolve the game continually. It was one of the first sports to introduce a video match official, and now with AWS, Six Nations plan on bringing some other technological firsts to the game, including using predictive analytics for the first time.
For the 2019 Six Nations Championship, seven new kinds of statistics will be launched that is significantly more dynamic than those featured in previous broadcasts. New statistics will look at scrum analysis, play patterns, try origins, team trends, ruck analysis, tackle analysis, and field position analysis.
Through the use of advanced AWS technology, it will be possible to predict the success of a scrum through the analysis of pack weights, player experience, and historical data as well as give a complete report of the ruck. This will analyze speed, cleanouts, steals, infringements, and time spent in the ruck to show the relative dominance of teams in the most significant areas of the game.
The technology that the sports company will introduce which will use artificial intelligence and machine learning technology from AWS will drive more insights into the game and will revolutionize the expectation of rugby fans from sports reporters.
These new statistics will be generated by gathering live data from the game, streaming them into AWS to store and do analytics, and then delivering these insights back to the live broadcast for viewers in over 170 countries to enjoy.
“I am excited to welcome AWS to the Six Nations family,” said Ben Morel, CEO, Six Nations Rugby. “With AWS now powering the Championship, we have the opportunity to place unparalleled innovation at the core of our rugby experience, for fans around the world. This is a major boost for our Championship and a clear signal of our ambition to embrace innovation in all areas that will benefit our fans.”
“We are delighted to be working alongside one of the world’s most storied, most iconic, and most respected sporting events,” said Andy Isherwood, Vice President, and Managing Director EMEA, AWS. “Throughout this year’s Championship, and into future seasons, the Six Nations team will be able to develop new, advanced statistics that give unprecedented insight and understanding to the game. As we continue to add greater capabilities to our Machine Learning services, we will bring these to rugby fans, around the world.” /apr