Ronald McDonald is getting a makeover! On Wednesday, McDonald’s unveiled a new look for the redheaded clown and also announced he’d be featured on McDonald’s social media accounts using the hashtag #RonaldMcDonald.
Ronald McDonald’s new wardrobe will include yellow cargo pants and a vest, accompanied by a red-and-white striped rugby shirt. His iconic big red shoes will still remain the same. Reserved for special occasions, Ronald has a whimsical new red blazer with the Golden Arches on the front pocket and his well-recognized signature on the back, and a special bowtie to complete the look.
Ronald’s new clothes were designed by esteemed theatrical designer Ann Hould-Ward. “Designing new clothes for Ronald McDonald was one of the highlights of my career,” Hould-Ward said in a press release. “I’ve worked with some really big names over the years and suiting up a living legend was a real thrill.”
“It’s wonderful to see what Ronald means to people around the world,” said Marlena Peleo-Lazar, Chief Creative Officer for McDonald’s USA. “We couldn’t be more excited to give him a new look and send him off to visit his fans everywhere.”
For the first time, Ronald McDonald will take an active role on McDonald’s social media accounts to engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his journey, he seeks to deliver on the mission: “Fun makes great things happen” – the idea that moments of fun and enjoyment bring out the simple pleasures in life and can lead to acts of goodness.
“Selfies …here I come!” the spokescharacter was quoted in McDonald’s announcement as saying. “It’s a big world and now, wherever I go and whatever I do…I’m ready to show how fun can make great things happen.”
“Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” said Dean Barrett, Senior Vice President, Global Relationship Officer. “Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant.”
Later in 2014, McDonald’s will be sending the new Ronald McDonald into their TV advertisements in the U.S. Within the next few years, new and remodeled restaurants will incorporate the character into in-store graphics, furniture and décor.
Ronald McDonald Gets Makeover
Ronald McDonald is getting a makeover!