Starting Tuesday, Pizza Hut is going to sell pizza by the slice in two new locations in York, Nebraska and Pawtucket, Rhode Island. The slices will cost between $2 and $3 each.
The two locations selling “by the slice” will be slightly different from each other, according to Pizza Hut. The Nebraska location will be a full restaurant with counter ordering and a salad bar. The Rhode Island location will just offer a slice bar, according to the Associated Press. The slices in Rhode Island will be a bit thinner than in Nebraska to reflect local tastes, according to Al Litchenburg, the chain’s chief development officer.
Litchenburg says the Pizza Hut test locations will be equipped new ovens to heat up the slices, but they’ll also have the traditional ovens to cook other pies.
“We’re seeing the trends for quick and ready products,” noted Carrie Walsh, Pizza Hut’s chief marketing officer.
“These are the first examples of concepts we anticipate rolling out elsewhere,” said spokesman Doug Terfehr. “These are brand-new concepts, completely different than anything before seen from Pizza Hut — definitely the next generation of our stores.”
He said the chain, which has 6,400 U.S. locations, is “very excited and bullish on these new options for our consumers, options that they have asked for and we are very pleased to be bringing to them.”
The announcement comes as Pizza Hut faces competition by its counterparts in the fast food pizza market. Both Domino’s and Papa John’s already offer pizza slices in certain locations. Just last week, Domino’s teamed up with Ford on an app that lets drivers order pizzas directly through their vehicles.
Also a new competitor joined the pizza race: Chipotle announced in December that it would be investing in a fast casual pizza restaurant called Pizzeria Locale. Customers can walk up to a counter and watch as their pizza is built; the pizza is then placed in an oven that cooks it in about 2 minutes. The first few locations are opening up in Colorado this year.
Other pizza chains feature similar fast-cooking, make-your-own concepts, including Blaze Pizza, based in Pasadena, California and Pizza Studio, based in Los Angeles.
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