Paula Deen has launched her own line of butter, which will be available at Walmart. After announcing more than a year ago her diabetes diagnosis as well as plans to make and promote healthier recipes on her shows, she now is selling butter.
It shouldn’t be of any surprise though, Paula Deen is the Southern Queen of butter.
Deen says these butters are to “let cooks bring a wonderful fresh butter taste to various dishes while just adding butter to the end of the cooking process.”
The butters come in five flavors: Southern Grilling Butter, Lemon Dill Butter, European Style Butter, Sweet Citrus Zest Butter and Garden Herb Butter. They’re currently available in Walmart stores, and the chips will appear on Walgreens shelves in a few weeks. The chocolates, available in “premium” and sugar-free varieties, will debut on QVC later in 2013.
“We’re honored to bring Paula’s great products and recipes to American families to provide fresh meal solutions with the best ingredients that make every day eating a special occasion,” says Paula Deen Foods CEO, Steven Nanula in a press release.
Deen is donating a portion of proceeds from the sales of her products to the organization that she has helped, The Bag Lady Foundation, which has a mission of serving women and families in need.
“It is such an honor to be able to not only let the everyday cook bring special fresh meals, quality ingredients and great-tasting snacks to their tables to share with their friends and families, but it is an overwhelming joy to able to give back to communities across the country through The Bag Lady Foundation,” says Paula Deen Foods co-founder Paula Deen. “It is my dream that in the years to come, I’ll be inspiring the next great cooks to enjoy the best ingredients and products available today with their families, friends and those they love.”
She made the talk show rounds yesterday, using butter at the end of the recipe instead of at the beginning, and as she said on Today: “I know you’re going to find this heard to believe, but I’ve been trying to cook with less butter…I’m trying not to use butter during the cooking process. I wait til the end, and then I put the finishing butter on it.”
“By the way, that still counts,” Lauer points out. Deen quips back, “But it only counts once instead of like six times.”
Although, she never mentions her new line of finishing butters available at Walmart on the show, which is ironic.