Paula Deen can’t catch a break after the Food Networks’s decision to drop her on Friday, after her contract expires the end of June. Another company has ditched the estimated $16 million food empire queen.
Smithfield, a pork company that sold ham with her name and face on it, said they would no longer endorse her.
“Smithfield condemns the use of offensive and discriminatory language and behavior of any kind,” a Smithfield spokeswoman, said in a statement Monday. “Therefore, we are terminating our partnership with Paula Deen. Smithfield is determined to be an ethical food industry leader and it is important that our values and those of our spokespeople are properly aligned.”
That’s not even the end of it. There are other companies that are on the brink of dropping Paula Deen.
One being the home shopping giant QVC. “QVC shares the concerns being raised around the unfortunate Paula Deen situation. QVC does not tolerate discriminatory behavior,” the company said in a statement. “We are closely monitoring these events and the ongoing litigation. We are reviewing our business relationship with Ms. Deen, and in the meantime, we have no immediate plans to have her appear on QVC.”
Even Paula Deen’s cookware collection is up in the air. Retailers Wal-Mart and JC Penney sell her line but haven’t made any statements about the situation. Although, a rep for Sears Holdings, which sells Deen’s products at Kmart and Sears, stated that the company “is exploring next steps as they pertain to Ms. Deen’s products” and even Target is “evaluating the situation.”
One company standing by Paula Deen is the Vicroza Brand who sells the diabetes drug Novo Nordisk. They brought Deen on-board as ambassador last year.
“We recognize the seriousness of these allegations and will follow legal proceedings closely, staying in contact with her. As a company committed to improving the lives of people with diabetes, Novo Nordisk engaged Deen as a spokesperson because of her commitment to increasing awareness about diabetes to millions of people in this country,” the rep told Fox News.
How did this become such a whirlwind?
Federal court documents reviewed by the Savannah Morning News state that Deen admitted using racial slur in the past but says it was “a very long time ago.”
Deen reportedly replied “yes, of course,” in the deposition when asked if she used the n-word, as well as admitting to making racist jokes. “It’s just what they are—they’re jokes… most jokes are about Jewish people, rednecks, black folks… Gays or straights, black, redneck, you know, I just don’t know—I just don’t know what to say,” she reportedly said in her own defense. “I can’t, myself, determine what offends another person.”
“Things have changed since the ’60s in the South,” she later explained in her testimony. “And my children and my brother object to that word being used in any cruel or mean behavior. As well as I do.”
In Paula Deen’s deposition, taken May 17, she said she used the word after a black man had held a gun to her head during a robbery at the bank where she worked at the time.
The deposition was taken in connection with a civil suit by Lisa Jackson, a former general manager of Uncle Bubba’s Seafood and Oyster House Inc. on Whitemarsh Island, which is operated by Deen’s brother, Earl W. “Bubba” Hiers.
Read Paula Deen’s deposition.
Transcript of the Testimony of Paula Deen Date: May 17, 2013
On Thursday, Paula Deen Enterprises told ABC News in a statement that the chef was “speaking largely about a time in American history which was quite different than today.”
“She was born 60 years ago when America’s South had schools that were segregated, different bathrooms, different restaurants and Americans rode in different parts of the bus. This is not today,” the statement said.
Paula Deen has asked her fans for forgiveness through posting YouTube videos. “I want to apologize to everybody for the wrong I have done. I want to learn and grow from this,” Deen said in the first 45-second video posted on YouTube. “Inappropriate, hurtful language is totally, totally unacceptable.”
Paula Deen’s Apology
Paula Deen’s less-polished apology video.
Paula Deen admits to saying slur, racial jokes
CNN’s Alina Machado reports about a deposition showing celebrity chef Paula Deen admitting to making racist comments.
Paula Deen Racial Slur
Transcripts have been released in a discrimination lawsuit against Paula Deen, showing her casual attitude with using the n-word and throwing parties with “slave” waiters.
Paula Deen Caught Being Incredibly Racist
Cooking show host Paula Deen gets caught being incredibly racist.
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