Burger King has announced they will be launching a new crinkle-cut french fry that will have 20 percent fewer calories than their regular french fry.
Burger King says a small order of the new “Satisfries” will have 270 calories. The new fry will have a coating designed to absorb less oil. By comparison, a small order of regular fries has 340 calories.
Burger King executives say consumers won’t be able to tell the difference in taste with the Satisfries. They say they use exactly the same ingredients as regular fries – potatoes, oil and batter. To keep kitchen operations simple, they’re even made in the same fryers and cooked for the same amount of time as regular fries.
So how can they be different? Burger King says the difference comes with adjusts to the proportions of different ingredients for the batter to block out more oil. The company hasn’t commented in more specific terms. The other difference, the crinkle-cut shape. The reasoning behind this is in part so workers will be able to easily tell the difference between them from the regular fries when they’re deep frying them together.
“You need to make things as simple as possible,” says Eric Hirschhorn, Burger King’s chief marketing officer.
Despite innovations in burgers and salads at Burger King in recent years, “The one area that hasn’t seen a breakthrough is french fries,” says Eric Hirschhorn, chief marketing officer. That is, he tells USA Today, until now.
As per capita consumption of french fries has declined over the years, frozen potato suppliers have been working on ways to reduce fat and calories in french fries, said Maureen Storey, president and CEO of the Alliance for Potato Research & Education, an industry group.
“It’s actually not an easy thing to do to because consumers want the same taste and the same texture,” she said.
Burger King believes the new fries will be popular. So much so, they are betting people will pay more for fewer calories. The suggested price for a small order of Satisfries is $1.89, compared to $1.59 for regular fries. That’s a 19 percent markup.
All Burger King locations in North America have began selling the new creation as of Tuesday. “Small changes create a big impact,” Alex Macedo, president of Burger King North America told USA Today. “This will grow, just like diet soda grew over time.”
Burger King’s “Satisfries”: A healthier alternative?
Burger King is launching “Satisfries” – french fries with 30 percent less fat and 20 percent fewer calories than their regular fries. Michael Moss, investigative reporter for The New York Times, and author of “Salt Sugar Fat: How the Food Giants Hooked Us,” talks to the “CBS This Morning” co-hosts about the new fast food.
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