Honda will stop production of their Insight hybrid vehicle after sales weren’t able to hold up to their competitor, the Toyota Prius.
Sales of the Insight numbered at 4,802 last year, compared to 145,172 for the Prius, making it the second-worst selling car in the Honda brand lineup, behind the CR-Z hybrid, according to researcher Autodata Corp.
The Insight was the first hybrid vehicle in the U.S. when Honda introduced it in 1999, but seven months later, the Prius was rolled out. The Toyota hybrid went on to become the best-selling hybrid vehicle, with cumulative sales of 3.19 million vehicles as of January, according to the company.
Honda began this month with 237 days worth of supply of the Insight, according to Automotive News Data Center, almost four times the 60-day inventory that automakers generally consider to be ideal in the U.S. market. So, the company decided to inform dealerships back in November that they will stop production starting this month.
It isn’t clear at this time whether the Insight-based CR-Z coupe will also cease production, nor whether a successor to the Insight is being planned by Honda.
Even with the 42 mpg combined rating and owners finding the car’s EPA ratings easy to beat in real-world driving, it still lags behind Toyota’s Prius and the smaller, more price-comparable Prius C on efficiency.
Honda stopped production of the first-generation Insight in 2006, before reviving it in 2009. Honda currently has five hybrid models in its lineup, including the Accord sedan and the Fit compact car.
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