Four Loko will have to label their cans with better alcohol information and make their container resealable so the drink wouldn’t have to be consumed in one sitting.
These new rules come in part from a settlement won by the FTC who sued Four Loko maker Phusion Projects for wrongly claiming the 23.5 ounce can contained an alcoholic equivalent to having one or two 12-ounce beers and that it was safe to consume in one sitting. It’s been determined that the Four Loko drink contains about four or five beers’ worth of alcohol.
Company co-founder Jaisen Freeman said Phusion did not agree with the allegations, but considered the agreement a way to move forward. “We share a common interest with the FTC in providing consumers with information and packaging options to help them make informed, responsible decisions,” Freeman said.
Phusion Projects will be required to print an Alcohol Facts label on all containers of Four Loko drinks or any other flavored malt beverage that has more than two servings of alcohol.
The FTC initially proposed a deal with Phusion requiring new label about alcohol facts on drinks with more than 2.5 servings of alcohol. But in turn, the agency got many complaints about the dangers of the super-sized drinks, especially with underage drinkers. So they lowered the disclosure trigger to more than two servings of alcohol, according to the Daily News.
The public in their comments wanted the commission to ban the Four Loko drink altogether, but the FTC says it has no jurisdiction to force the product off the market.
Four Loko was in spot light back in 2010 when college students from New Jersey and Washington state had to be hospitalized after consuming Four Loko. Some states banned Four Loko in worries of mixing caffeine and alcohol and it’s potential of death. Four Loko had been marketed as an alcoholic energy drink at that time.
The Four Loko drink makers decided to remove the caffeine all together after the FDA warned the company and some of it’s rivals about “blackout in a can” drinks combining alcohol and caffeine. They started to sell Four Loko without the energy but still with alcohol.
Four Loko sued over heart damage
A man in New Jersey is suing the makers of an alcohol-and-caffeine drink called “Four Loko” because he claims it caused permanent heart damage.
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