Facebook allowed Trump to run an Ad with a racial slur

Photo: Gage Skidmore | Flickr | CC BY-SA 2.0

Amidst the growing polarization on the issue of political advertisements on social media platforms, Facebook allowed President Donald Trump’s campaign team to purchase an ad that has racial connotations against other presidential candidates for the 2020 elections. According to the archive of political ads on Facebook, Trump’s team has been running an ad that calls Senator Elizabeth Warren as “Pocahontas,” a racial slur that is targeted against Native Americans. 

In the ad that has been running since October 11 — and is voiced by the president himself — Trump could be heard throwing strides about “phony polls,” “haters,” and calls journalists as the “enemy of the people.” 

“If I hadn’t won’t the 2016 election, we’d be in a Great Recession right now, I have little doubt about it,” Trump can be heard saying in the Facebook ad.

“Democrats like Sleepy Joe Biden, Crazy Bernies, Pocahontas, and the rest, will lead us into an economic sinkhole, the likes of which we’ve never seen before,” Trump added.

While Donald Trump has been heard or seen in multiple occasions and speeches in the White House using “Pocahontas” as a racial slur against Warren, the ad that Facebook allowed to run is probably the first major political paid ad where Trump has made use of the racial slur to discredit his co-candidates. 

Ever since Native American leaders have been slamming Donald Trump for the use of the racial slur against Warren, POTUS still continues to use it nonetheless. In an earlier tweet, Trump said that he actually refers to Warren as Pocahontas. 

“If Elizabeth Warren, often referred to by me as Pocahontas, did this commercial from Bighorn or Wounded Knee instead of her kitchen, with her husband dressed in full Indian garb, it would have been a smash,” Trump tweeted in January.

The decision of Facebook to allow Trump’s campaign to run problematic ad materials in its social media platform comes after the company has announced that they will let politicians post fake news and other content even if the posts violate the Community Guidelines.

The San Francisco-based tech giant justified their new policy by saying that contents from politicians are newsworthy and are matters of national interest. Facebook also said that the new policy would limit external interference on the organic dialogue that is born out of the contents posted by politicians — even if those contents are problematic. 

Senator Elizabeth Warren, who is one of the key proponents of the investigation against the possible anti-trust violations of huge tech companies like Facebook, has recently slammed the social media platform for allowing another Trump ad, which falsely made corruption allegations against Senator Joseph Biden in Ukraine. 

Warren fought back to Facebook by running an intentionally fake news ad claiming that President Trump is being endorsed by Facebook’s Chief Executive Officer and Founder, Mark Zuckerberg. The senator bought ads from the company in order to prove a point and to protest its decision not to take down Trump’s ads, which was “meant for misinformation.” Neither Facebook nor Zuckerberg has released a statement regarding the matter. 

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