At the start of 2019, it was estimated that there are about 3.50 billion social media users. Compared to last year’s number, there has been a 9% growth in social media users around the world. Users have been known to spend the majority of their time on Facebook, Instagram, and YouTube
With the impressive growth in social media, its usage is not only limited to posting personal content. These social media platforms are also being used in marketing and growing a business.
As these social media bigwigs continue to thrive, more platforms are being developed worldwide. While most of these won’t be able to reach capture the public’s interest, there are several platforms out there that are on the rise that businesses should take advantage of.
Launched in 2016, TikTok or also known as Douyin in mainland China has over 500 million global monthly active users. This makes TikTok the fastest growing social media platform in the world. In China alone, the app is being used by around 150 million people a day.
It took Facebook around four years before it was able to hit the same number of monthly active users as TikTok. It took Instagram about six years from the time it was launched to have the same monthly active users. It only took TikTok under three years to reach the 500 million active user mark.
The short video app was developed by a Chinese tech firm called Bytedance in 2016. It was launched outside of China in 2017. Since then, it has managed to explode in popularity, edging older social media platforms like Snapchat, LinkedIn, Pinterest, and Twitter.
According to TikTok, its mission is “to empower and share the world’s imagination, knowledge, and moments that matter.”
In 2017, Bytedance purchased the Musical.ly app. With the integration of the two apps, TikTok was able to take advantage of the teenage market in the United States which Musical.ly held.
While it seems like TikTok’s demographic falls in the 16 to 24-year-old group, it is regarded as a great avenue for those looking to promote their business most especially for the e-commerce and fashion industries.
Instagram clocks in about a billion monthly active users. While Vero’s numbers are not as big as Instagram’s, it’s a great alternative to the photo and video sharing platform.
With Vero, there are no ads, no algorithms, and no dating mining involved. Its users can share various contents such as music, photos, movies, TV shows, links, books, and so much more.
Vero users can choose who can see their posts as they can put people who follow their account into four different categories. These categories are close friends, friends, acquaintances, and followers.
Given it has no algorithms and ads, Vero prides itself on being as an authentic social media platform. If a business wants to create a stable and deeper connection with its audience, then Vero is one platform that would fit the mold.
In 2018, Facebook released an app called Lasso that was made to compete with TikTok. It’s an app that lets its users create and share short videos using different effects and filters.
Lasso users can log into the app using either their Facebook or Instagram accounts. They can even post their Lasso videos on their Facebook stories. As of the moment, there is no feature that allows Lasso videos to be added to Instagram stories but it’s something that is currently being developed.
Facebook describes Lasso as a “new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators.”
According to a survey conducted by Livestream and New York Magazine, 80% of the respondents said they would rather watch live video from a brand than read a blog. The same respondents, about 82% of them also said they live video from a brand than to a social media post.
The answer to what these people are looking for can be found in the app, Caffeine. This app is a live broadcasting platform that was designed by people who used to work for Apple.
Caffeine users can live broadcast for their friends and followers, creating an interactive experience for everyone. For businesses, this is something they can take advantage of as users would be able to see what goes on behind the brand as well as the products or services being offered.
As these rising and alternative social media platforms continue to grow, businesses should take advantage of what they have to offer! By joining these platforms, a business is making a bold move that is one step ahead of its rivals.