Taylor Swift’s Lover has soared to the number one spot on the U.S. Billboard 200 Albums Chart. Swift’s new EP has the biggest week for any album on the chart since the release of reputation in 2017.
According to Nielsen Music, Lover moved a total of 867,000 equivalent album units in the United States in the week that ended on August 29. Out of the equivalent album units earned, 679,000 were album sales, 13,000 were in TEA units, and 175,000 were in SEA units. The last figure refers to the 226 million on-demand audio streams that the songs from the album earned in its release week.
The numbers Lover has earned are the largest registered for any album in a single week since reputation was released. On November 16, 2017, reputation made it to the top of the Billboard 200 Albums Chart with 1.238 million units moved in its first week.
These figures have given Lover the records for the biggest overall week and biggest sales week for an album since 2017’s reputation.
Helping Swift’s Lover in its first week sales was the release of the album in four collectible CD editions at Target. There were also merchandise and digital album bundles available for purchase from Swift’s website.
Lover was also sold as a standard CD and made available in various retail stores. There was also an equivalent digital album that can be accessed from different digital retailers.
Compared to Swift’s reputation, it was available in two deluxe versions that could only be purchased exclusively from Target. It also had the standard CD version and the digital edition.
During the first week of reputation‘s release, the digital version was sold exclusively through the Apple iTunes store. The album was made widely available in all digital retailers on its second week.
The album was also tied to with Taylor Swift Tix powered by Ticketmaster Verified Fan program. This involved purchasing an album to get greater access to tickets to see Taylor Swift in her reputation stadium tour then.
Reputation only had four pre-release tracks available for streaming on its first week. Lover is her ever first album to be made available for streaming in all streaming services on the first week of release. All the songs from reputation were only made available on streaming services three weeks after the release of the album.
Apart from holding the record for biggest overall week and biggest sales week since 2017’s reputation, Taylor Swift is the only female artist with six albums to sell at least 500,000 copies in a single week. The only other act to ever achieve a similar feat is Eminem. Swift is only the only act to have four different albums under her belt that have sold a million copies in a single week.
With Lover topping the Billboard 200 Album Chart, this makes it Taylor Swift’s sixth No. 1 album. Her five previous albums entitled reputation, 1989, Red, Speak Now, and Fearless secured top spots on the Billboard 200 chart when they were released.
In this decade alone, Swift has managed to score five number one albums on the Billboard 200 Chart. She is tied with Lady Gaga. Among all acts, Drake takes the spot for the most number one albums in this decade with nine.
As for streaming, Lover became the Second-Biggest Streaming Week Ever for an Album by a Woman or Pop Album. This is due to the 226 million audio streams from the songs included in the album that were converted to 175,000 SEA units during the tracking week. Lover comes only second to Ariana Grande’s Thank U, Next which earned 307 million on-demand audio streams or 228,000 SEA units.
Apart from scoring the top album in the United States, Lover also debuted at number one in the United Kingdom. Swift’s new full-length album 53,000 equivalent united in the UK.
Swift’s latest offering, Lover, is her fourth number one album and her fourth in a row in the United Kingdom. It follows all her other number one albums in the UK – reputation (2017), 1989 (2014), and Red (2012). Apart from these, her albums Fearless (2008) and Speak Now (2010) charted in the UK. inside the top 10.