Google’s top search results for ‘Amazon fire’ are tablets for sale

Photo: Amazon Watch | Twitter

People are now grilling Google on social media after finding out that the search giant will turn out results for Amazon’s Fire tablet instead of the colossal fire that is engulfing the Brazilian rainforest if they search for the keyword “Amazon fire”.

Amazon, the world’s biggest rainforest have been burning for the last few months, and the massive fire has already caught the eye of people in social media, leading to outpouring support to protect the “Earth’s lungs” and the indigenous people who live in the forest as guardians of the ecosystem.

However, as people browse the popular search engine, Google, they found out that top results showed after googling “Amazon fire” are tablet offers from Amazon, the company owned by Jeff Bezos.

Expectedly, people aren’t having it, and they took their frustration over the discovery to Twitter. Many people in social media slammed how Google is curating their search results, which apparently does not really help those who want to get educated about what is happening in the Amazonian forest.

“If you really want to see how humans value nature, just Google’ Amazon Fire’ and you’ll see that the Amazon Fire Tablet more than the Amazon rainforest fire…. just sad,” one user sarcastically posted on Twitter.

Another user said that he tried searching for photos of the Amazon fire in Google Image and was shown images of Amazon’s Fire Tablet instead.

“I typed in amazon fire in google to show a coworker the pictures of the fire and google showed me the amazon fire tablet. If that tells you the importance we’re placing on the destruction of an entire ecosystem,” another Twitter user lamented.

People researching for details of the fire they have destroyed the vast area in the Amazon forest and killed millions of animals of different species reportedly have had many brushes on Amazon tab Google entries throughout their research.

“I’m mostly frustrated that I’m trying to research the Amazon Forest Fires and keep having ‘Amazon Fire Tablet’ come up,” another one said on Twitter.

In order to confirm the claims of users, we also tried searching for the keyword “Amazon fire” on Google. While our own investigation on this claim has seen different articles curated in the “Top Stories” section of Google search, the search results are indeed filled with entries from’s sale of Fire tablets. Furthermore, when we shifted our search to the images tab, we shockingly only found a few images relating to Brazil’s Amazon, and most were images of tablets being sold by Amazon.

The problem with how the articles were curated, however, is that Amazon wildfire articles are lumped into one category in a slider. While it is on top of the search results, it only displays three articles at most and immediately below them are webpage results for the tablets.

The devastating wildfires in Amazon forest

The wildfire in the Amazon right now has become a massive social media sensation where people are sharing articles, photos, memes, and infographics on how bad the fire is at the world’s biggest and most biodiverse rainforest. While wildfires in Amazon are common and happen every year, the recent forest fire has topped records having had 83% more fires from the previous years.

The science community and wildlife protection organizations have been vocal in saying that the fires in Amazon right now is not normal and is most likely started unnaturally. According to the National Institute for Space Research (INPE), the large number of wildfires can’t be attributed to the dry season or natural phenomena alone.

“There is nothing abnormal about the climate this year or the rainfall in the Amazon region, which is just a little below average,” Alberto Setzer, a researcher at INPE, explained.

“The dry season creates the favorable conditions for the use and spread of fire, but starting a fire is the work of humans, either deliberately or by accident,” he added.

Amazon Watch, an organization that seeks to protect the rainforest and the climate by advancing the rights of indigenous peoples in the Amazon Basin, said in their Twitter account that the current fire is an “international tragedy.”

They have started a petition to help protect the Amazon and the indigenous people who are guarding the biodiversity in the region.

“One easy but important way to help: sign our pledge of solidarity with indigenous resistance in the Amazon,” a Twitter post reads.

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