While the rest of the world is excited for what the next name for the newest Android version and people are busy guessing different quirky dessert names that start with the letter Q like Quiche, Quinoa or Quesadilla, the tech manufacturer just settled to its new official name of Android 10. And Google said that they have a good reason for it.
For the past versions of Android, Google has been using dessert names for the Android OS. The latest version is Android Pie and Pistachio, which comes after Android Oreo. There was Android Nougat, Marshmallow, Lollipop, KitKat, Jelly Bean, Ice Cream, Honeycomb, Gingerbread, Froyo, Eclair, Donut, and Cupcake. While these names sound very appetizing, Android said that they are changing the name of the latest Android version, which is still under the Beta phase, because they wanted the name to be accessible to more people.
“[W]e’ve heard feedback over the years that the names weren’t always understood by everyone in the global community,” the company wrote.
Previous versions of Android which were named after sweet and tasty desserts were not easily distinguishable in other regions; especially in cultures where the R and the L are less nuanced. According to Google, the dessert names are not immediately making it obvious for people to know that Android Lollipop came after KitKat. Furthermore, names of some of the desserts where the Android versions were named after weren’t popular in other cultures too.
For Google, while the dessert names are fun and quirky, they don’t necessarily resonate to everyone and believe that they needed more people to relate to their product. They want a name that may not be quirky and delicious-sounding but is intuitive and resonating to their market. “[W]e think that at version 10 and 2.5 billion active devices,” the blog post reads, “it was time to make this change.”
Aside from the drastic naming policy change for Android 10, Google is also giving the Android brand a much-needed face-lift. Google decided to ditch the old logo for the mobile platform and implemented more modern typography and colors as well. From the old green, Android logo now sports a black font to make the logo easier to read. They are now using a close up of the Android robot icon, colored in a new shade of green.
The face-lift is not only limited to the logo and the branding of the new Android version. Back in May, Android rolled out the third beta for the then Android Q and much of the changes seen in the preview were cosmetic changes rather than operational.
One of the most exciting features that come with the latest android version is the Dark Mode, which will be available on phones that come with Android Q (or Android 10) operating system. In Android Q Beta 3, however, users will not find the promised Live Captions, Focus Mode, background security updates, and chat bubbles.
Meanwhile, Huawei, which was threatened with an Android ban recently said that if the U.S. government continues to “harass” the company and impose more bans on the China-based smartphone manufacturer, the world will see a third operating system that will take Android and iOS down.
Huawei is referring to their newly launched HongMeng OS with the English name of “Harmony.” Huawei has been developing its own operating since 2012, and according to people familiar with the matter, this move is to make sure the longevity of the company amid events like the recent Huawei ban.
The company, during the launch of Harmony OS, said that their new operating system was primarily designed for IoT devices or things that are connected to the internet like smart home systems and smart TV’s. Huawei said that they would be testing the market with a HongMeng operated smart screens later this year.
With the continuous pressure to the company by the U.S. government, Huawei said that they would not think twice into using their HongMeng/Harmony OS with their new generation of smartphones.
This move, however, is a difficult task to accomplish, according to analysts. Even if Huawei has already developed an operating system for its smartphones, the company also has to build an app ecosystem that will work in their new OS – something that Huawei needs to do and needs to do faster.