Avengers: Endgame is officially the highest-grossing film to date. The Disney film has earned $2.79 billion worldwide, beating the long-standing record holder: Avatar.
The feat of beating James Cameron’s Avatar is not a small one. The iconic film, which was released in 2009, held the title for ten years before Avengers: Endgame surpassed it.
Furthermore, the superhero-filled movie was able to reach its $2.79 billion in 87 days. Last June, Avengers: Endgame was re-released with a tribute to Stan Lee, the famous comic book writer who created most of the superheroes on the film.
Avatar was in the theaters for 234 days. In 2019, Cameron has confirmed filming for Avatar’s sequels is underway.
The re-released in June was meant to bring back fans into the theater and see the film once again. It has been a driving factor for the film’s success in the global box office.
On Sunday, Disney officially announced the film’s success. This announcement comes after the San Diego Comic-Con 2019, where Marvel and Disney revealed the Phase 4 of the Marvel Cinematic Universe.
Alan Horn, co-chairman and chief creative officer of The Walt Disney Studios, wrote in a statement, “A huge congratulations to the Marvel Studios and Walt Disney Studios teams, and thank you to the fans around the world who lifted Avengers: Endgame to these historic heights.”
Starting next year, Disney will be releasing superhero content until 2021. The first film scheduled to release is Black Widow. The long-awaited stand-alone movie of the Russian spy-turned-S.H.I.E.L.D. agent will be in theaters on May 21, 2020. The movie stars Scarlett Johansson, David Harbour, Florence Pugh, O-T Fagbenle, and Rachel Weisz.
Other movies set to be released The Falcon and Winter Soldier, The Eternals, Shang-Chi and the Legend of the Ten Rings, Thor 4: Love and Thunder and Doctor Strange in the Multiverse of Madness. Disney is also releasing MCU TV series such as WandaVision and Loki. Both will be released in Disney’s Disney Plus, the company’s streaming service to be launched on November 12, 2019.
Disney is the Biggest Winner
In 2009, Disney acquired Marvel Studios for $4 billion. The offer came after the success of the first Marvel movie, Iron Man. The stand-alone film about the eccentric billionaire who made himself as one of the top superheroes of the century earned $600 million worldwide.
Before Marvel CEO Bob Iger accepted Disney’s acquisition offer, Paramount Pictures and Universal Pictures have been in working with the company for its numerous films. Paramount Pictures was the distribution company for Iron Man and its sequels. Marvel also worked on Hulk and The Incredible Hulk in 2003 and 2008, respectively.
After acquiring Marvel, Disney produced The Iron Man 3 that earned $409 million. Since then, Disney has consistently produced box-office hits such as Black Panther, Captain Marvel, Avengers, Avengers: Infinity War, and Avengers: Age of Ultron.
Since Iron Man 3, Disney has earned more than $18.2 billion.
Disney also had good partnerships, such as one with Sony for the production of the recent Spider-man films. Spider-man: Homecoming and Spider-Man: Far from Home earned $334 million and $320 million in domestic sales, respectively. The Sony-Disney partnership also made Spider-Man’s appearance on the MCU films.
Aside from the profits from films, Disney also rakes in money from merchandising. MCU’s characters have become infamous with merchandise ranging from clothing to toys.
What’s New for Disney?
Disney is continuing with its expansion. Earlier this year, the multimedia giant has acquired film and TV assets from 21st Century Fox. The deal amounted to $71.3 billion.
With this acquisition, Disney now owns films like Titanic, Deadpool, and Fantastic 4. TV Series like Simpsons and How I Met Your Mother is now part of Disney’s repertoire.
Fans are excited how many Fox-owned Marvel superheroes will join Disney’s MCU.
Before Fox, Disney has since worked on building its company assets and portfolio. In 2006, Disney bought Pixar for $7.4 billion. The merger has brought on films like Wall-E, Inside Out, and Coco.
In 2009, Disney also bought Hulu, the streaming giant. During that time, Disney only had 30% of the shares. After the merger with Fox, its shares rose to 60%. That same year was when Disney bought Marvel Entertainment.
In 2012, fans were both happy and worried when Disney bought Lucasfilm for $4.06 billion. It turned into a great deal when the re-birth of the Star Wars series with The Force Awakens, The Last Jedi, and The Rise of Skywalker.