Amazon’s annual 24 hours sale for its Prime Users known as “Prime Day” will start on Monday at 2:59 AM (EST).
Launched in 2015, Prime Day was part of Amazon’s 20th-anniversary celebration. Eventually, it turned into one of the biggest annual sales events of the year; even going head-to-head with the famous Black Friday bonanza. The yearly sale boasts of high price reduction and great deals with products ranging from gadgets to food.
The sale is only available for Amazon Prime members and has proven an effective strategy to keep customer interests. The membership has grown from 40 million to 80 million within two years since 2015. As of March 2019, Statista shows that there are already 103 million members.
In its first year, the Amazon Prime Day did not impress a lot. However, it did not disappoint either. Prime members enjoyed a limited number of deals, but they were able to enjoy great shipping deals like free “one-day shipping.”
By its second year, Amazon improved on its deals. However, the website ran into some technical issues. Amazon’s checkout system was reportedly experiencing difficulties such as issues on adding items to their shopping carts. Because of this glitch, customers complained about missing on some of Amazon’s great deals.
In 2017, Amazon was able to improve its website’s technical specs and continued expanding the products on sale, which turned out to be a massive success. In 2018, the tech retailer giant provided more products and featured the lowest price for Amazon products. They added freebies like free trials on Amazon services, which was a great promotion to get customers hooked.
2019 Most Awaited Deals
This year, Amazon is not stopping its trend for its Prime Day sales.
For Amazon devices, Prime members would save a minimum of $20. Fire TV Stick ranges from $14.99 to $24.99. Echo’s will retail for $49.99. Fire tablets range from $29.99 to $79.99. Kindle Paperwhite, which comes with a $5 eBook credit and three months free Kindle Unlimited, will sell for $84.99. The highest amount of savings will be on Eero Wifi Systems with at least $200 savings.
Sony LED Smart TVs, and PC gaming laptops, desktops, monitors, and accessories will be up for a 50% discount. There’s also a 30% discount on connected home devices, phone cases, and accessories.
Nintendo Switch will be sold with a free $35 digital eShop Gift Card. Customers can also purchase Oculus Go with savings of up to $40. Sony PS4 Pro Console bundles will have up to 33% discount.
Fashion items will be on sale with 30%-60% discount range. Get amazing deals from brands like Under Armour, Lacoste, J.Creq, Calvin Klein, Alo Yoga, Adidas, and many more. Luxury Beauty appliance brands like BaBylissPRO, FOREO, Paul Mitchell will be up for 40% discount on selected products.
Other products like office supplies, car accessories and tools, household essentials, pet supplies, and toys and baby products are also on sale.
Aside from the online sale items, Amazon also tied up with other brands to give further perks. For example, any Prime member that spends $10 at Whole Foods Market from Friday until Tuesday will get a $10 Amazon online credit that can be used on Prime Day.
When it comes to entertainment, Amazon is asking members to “prepare for big surprises from the world’s top talent.” Before Prime Day, the website put out Jordan Peele’s Us for rent for $2.99 only.
Phishing Emails Warning
With all of these fantastic deals, Prime members are hyped to spend a lot on Prime Day.
Because the 48-hour sale is shaping up to be one of the biggest retailing events, it has also attracted hackers. According to McAfee, a global computer security software company based in California, there’s an “Amazon Phishing Kit” discovered by the security firm last May.
The kit will let anyone re-create Amazon’s emails and urge customers to log in to a fake Amazon site. Once users input their login details, the information will be sent to the hacker via the Telegram messaging app.
Customers are urged not to click any links from Amazon emails from now until the end of Prime Day. Instead, if users receive an Amazon email requesting them to log in, they should go to the Amazon website and manually sign in to avoid possible phishing.