A serious government press meeting has turned into the newest internet meme. Last Friday, Shaukat Ali Yousafzai, 10th Khyber Pakhtunkhwa Assembly’s Minister of Information conducted a press briefing looking like a cat. Accidentally, a cat filter was applied on Press Trust India’s (PTI) Facebook Live session coverage.
Viewers saw various government officials with pink cat ears and cartoonish whiskers. It took a few minutes before the representatives of PTI realized the mistake, despite prompts from viewers via comments on the video. After the press briefing, PTI immediately deleted the video. However, screenshots of the incident have now gone viral.
Mr. Yousafzai addressed the amusing event through a statement to the AFP news agency. He says, “I wasn’t the only one – two officials sitting along me were also hit by the cat filter.”
PTI has since released a statement through Twitter, identifying that the mistake was done by a hardworking volunteer.
In Facebook Live, applying filters is one click away. Clicking on the magic wand at the lower left corner of your phone’s screen will enable different kinds of templated masks, borders, and other effects to your video. The first option on the screen would be the most recent filters you have used.
Facebook Live on Important Events
According to a report, there are nearly two billion users per month who watched Facebook Live sessions in 2017 from its launch in 2016. It has since then become a tool favored by users. Since then, users have used Facebook Live to share important events such as weddings, birthday parties, and family reunions.
With this kind of user engagement, governments are also noticing Facebook Live’s potential in reaching out to their voters. The Pakistan Government is not the only one using Facebook Live to stream official proceedings. Local and National governments use this tool to engage with their constituents through broadcasting events such as the signing of a bill into law and debate proceedings in the US Senate, to name a few.
Facebook has since then developed additional tools related to public policies. This is what Katie Harbath, Facebook’s Public Policy Director, presented in the 2016 Government Social Media Conference held in Reno, Nevada. During the event, Harbath also shared that a good number of viewers in a Facebook Live session about Canada’s budgetary hearings; something that wasn’t expected at that time. In the 2016 US elections, the live-streaming video of the Presidential race (Hillary vs. Trump) had 47 million live views reaching 1.7 million viewers.
Facebook Live Fails
Going viral has been a big part of internet culture. The more you have a “fail,” the more infamous you can be. Pakistan Minister’s cat filter fail is not the only incident of Facebook Live fails that has turned into a meme. In 2018, Ted Cruz broadcasted a Facebook Live with his video in portrait mode with his camera phone set up horizontally.
Brands, even with their social media teams, are also not immune to the internet fails. Buzzfeed had a major fail back in 2016 when they had a Facebook Live interview with the then-president Barack Obama. After a lengthy introduction by host Chris Geidner, while waiting for the President, their live video feed stalled and failed to capture the interview which disappointing 35,000 Facebook viewers. The live stream of the event on Youtube, however, went well.
Consequently, there are now Youtube tutorials to help guide users on how to optimize Facebook Live and avoid these fails.
Aside from Facebook Live fails, the social media giant has been under fire since due to violent or disturbing live streams that are surfacing in the platform. Facebook has issued stricter restrictions to lessen the spreading of such videos.
CEO Mark Zuckerberg has called for support through his opinion piece in the Washington Post last May 30. He shared that Facebook, in collaboration with French officials, is creating an independent body that can help improve their content review systems. Through this initiative, Zuckerberg hopes that they can lessen, and in the future, eradicate harmful content.