Four years ago, two young surfers went on a post-college trip to Bali — to find relief in the comforting waves of Indonesian water. But instead of playing along the beaches, what they’ve discovered marked the beginning of a company that will eventually save millions of marine life.
Andrew Cooper, 28 and Alex Schulze 27, both from Florida, are the brainchild of a multimillion-dollar business that aims to help clean up oceans littered with garbage. They have known each other since college — where both took up business and graduated in 2014. It was a year after their graduation that the two decided to embark on a surfing trip to Bali, not knowing what the future holds.
Then an idea came up in 2015 when the two approached a lifeguard and were worried that some of the beaches hadn’t been cleaned up. The amount of garbage, mostly composed of single-use plastics, is enough to poison every aquatic organism. The event inspired Cooper and Schulze to create a start-up company that focuses on how water waste can turn into useful items, and at the same time, provides an avenue for them to clean up the world’s oceans.
The Birth of 4Ocean
It was on the said trip that led the two to build “4Ocean” – a year after their Bali tour. Going back to Florida, Cooper and Schulze brought with them a dream to build a business that focuses on removing plastic and glass waste from the ocean. The collected waste will be “repurposed” and “recycled” to create
Schulze, on an interview with CBS, said that they had a lot of “second thoughts” before establishing 4Ocean. Friends called them “nuts,” and it was their turning point.
Out of determination and passion for saving the ocean, the company was finally launched in January 2017. It shocked the world when it announced that almost 1 million pounds of plastic, glass, and other trash are collected from the ocean. These garbages were turned into 30 million dollars worth of recycled bracelets, and the company promised to get more trash to fund their ongoing clean-up efforts.
And so the birth of “4Ocean’ company — an extraordinary solution to solve global water pollution crisis.
From Trash to Cash
On its first semester, the company pledged to remove one pound of trash from the ocean and coastlines for each bracelet sold. 4Ocean gets its fund through collecting plastic and glass waste from oceans around the world — introducing the process of “repurposing.” Out of those recycled materials, the company creates bracelets and sells each one of them for a sum of 20 dollars. The money collected from each purchase will fund one pound of trash removal.
Today, each uniquely-colored bracelet represents an animal or ecosystem threatened by ocean waste pollution and backs up the organization fighting to protect them. The 4Ocean Legacy bracelet is composed of a cord that came from a recycled plastic bottle while its beads emanated from a reused glass.
Leatherback Sea Turtle Bracelet and 4Ocean Signature Bracelet are some of this year’s unique bracelets featured in 4Ocean’s online website. The former is a blue-colored stylish bracelet designed for any ages and gender, while the latter mirrors the color of sea turtles which is green.
All bracelets have the goal to create an impact, most especially in our fight against water pollution. It can be viewed and purchased at www.4Ocean.com, an online website of 4Ocean for pre-orders and other purchasing transactions.
A Million-dollar Dream to Reality
With the aid of 4Ocean, countries from different parts of the world realized the pressing issue of water pollution. Indonesia, who suffers from pollution problems, as it also lacks the necessary equipment to handle crisis such as this, sees the urgency to clean up its beaches. The government in Bali already passed various legislations to align its goal with that of 4Oceans.
Today, 4Oceans has already removed 4.7 million pounds of trash from the ocean since 2017 and is employed 300 workers in the process. It has extended its effort globally and now operates not just in the U.S, but also in Bali and Haiti, where employees’ workforce removes the trash.
According to the founders, more than 40 percent of the company’s profit from selling bracelets is kept to fund its clean-up operations, while ten percent of it goes to their charity partners, including non-profit environmental organizations. The rest is distributed as salaries for their employees, and what’s left will be invested back in the business to continue its progress.
Aside from its legendary bracelets, 4Ocean also recently put other items for sales like t-shirts and water bottles that are both from recycled materials to further fund the company’s clean-up development.
Up next: From 4.7 Million to 10 Million
Approximately, 8 million tons of plastic waste is thrown in the world’s ocean each year. From roughly 4.7 million, the company now aims to reach 10 million pounds of trash by the end of 2019.
Both Cooper and Schulze believe that they have revolutionized a solution that incorporates trash issue with an entrepreneurial twist. The company plans to recruit more paid workers so that they can hit the 10-million quota and turns 4Ocean into the world’s largest organization devoted to cleaning the ocean.
The pair hopes that for every bracelet that people are purchasing, it will set as a reminder that waste pollution is a global problem which threatens marine life and can have a severe impact once uncontrolled.