MailChimp Joins Other Tech Giants In Fighting Against Anti-Vaxx Propaganda

Mailchimp joins other tech giants like Twitter, Amazon, Youtube, and Facebook in fighting against the spread of vaccine misinformation.Mailchimp now bans anti-vaxx newsletters. Photo: mriggin | Flickr | CC BY 2.0

As the calls of governments and public health advocates against anti-vaccination content proliferation online, more and more online platforms are starting to listen. This time, MailChimp, the famous email service company has banned the spread of anti-vaxx contents using its platform.

MailChimp, which recently announced its move to become a more holistic platform, has also recently taken out different anti-vaccination accounts from its email service platform as part of its renewed commitment against the proliferation of anti vaxx rhetoric.

Read: MailChimp Updates Pricing Policy, Now Charging Unsubscribed Emails In The Mailing List

According to the company, it has started removing anti-vaccination activists from its platform and will no longer allow them to be used as an email service for any anti-vaxx propaganda. The move to ban anti-vaxx accounts in its platforms follow the series of steps from other tech giants against the proliferation of anti vaxx contents on their networks.

“Mailchimp has shut down several accounts for anti-vaccination content that violates our Terms of Use, and we’re adding this category to our routine searches for prohibited content,” a Mailchimp spokesperson said in a statement. “Spreading misinformation about the safety and efficacy of vaccines poses a serious threat to public health and causes real-world harm. We cannot allow these individuals and groups to use our Marketing Platform to spread harmful messages and expand their audiences.”

The company has started implementing their new policy last week quietly and said that they have already removed a considerable number of anti-vaxx propaganda accounts.

“We trust the world’s leading health authorities, like the CDC, WHO, and the AAP, and follow their guidance when assessing this type of misuse of our platform,” the spokesperson said, referring to the Centers for Disease Control and Prevention, the World Health Organization and the American Academy of Pediatrics.

The advent of social media has allowed the proliferation of anti-vaxx propaganda online and has made it easier for those who have been campaigning against vaccination to reach more and more people; building the social media hemispheres the most critical tool of health misinformation.

2019 is the year the tech world heard calls against anti-vaxx rhetoric

This year, the echoing calls of different governments, public health institutions, and advocates for the tech world to respond to the growing epidemic of misinformation have seen various tech giants reacting positively. Earlier this year, Amazon has removed anti-vaxx documentaries from its Amazon Prime services.

The decision from Amazon to remove anti-vaccination contents from it platform follows a letter sent by Democrat Congressman Adam Schiff has sent a letter to Amazon’s CEO Jeff Bezos questioning why its online platform has become an enabler of misinformation regarding vaccination and asking them to help curb the spread of anti-vaccination content. The letter questions why Amazon is serving anti-vaccination content in its online store and accepting paid advertisements for anti-vaxx media.

“Every online platform, including Amazon, must act responsibly and ensure that they do not contribute to this growing public-health catastrophe,” Schiff wrote.

Similarly, a letter from the same lawmaker has urged Facebook to take a step against the proliferation of anti-vaxx rhetoric in the popular social media platform. Facebook began to stop advertising that spread “vaccine hoaxes” and said it planned to reduce the visibility of vaccine misinformation shared on its platform.

Facebook has become one of the most potent tools anti-vaxx advocates has to spread misinformation amongst members of anti-vaxx groups, which reports suggest include members in hundreds of thousands.

Twitter and Youtube also joined the ranks of Amazon and Facebook in curbing health and vaccine misinformation in their own social media platform. Twitter started directing users who actively searched for tweets related to vaccination to a post from the United States Department of Health and Human Services, linking them to several reliable sources of health information instead of anti-vaccination propaganda.

This follows the announcement made by the social media giant that it will be launching a new tool to help fight the rampant misinformation by prompting users to head to vaccines.org, a website ran by the Department of Health and Human Services.

“We’re committed to protecting the health of the public conversation on Twitter,” the blog post read. “Ensuring individuals can find information from authoritative sources is a key part of that mission.”

Youtube, too, has started demonetizing contents that proliferate anti-vaccination propaganda in the popular video streaming website. Earlier this year, Youtube confirmed that it would be removing ads from anti-vaccination videos citing that they are ‘dangerous and harmful’ materials.

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