Here’s Why Retailers Are Backing Out Of Samsung ‘Galaxy Fold’ Pre-Orders

Samsung Galaxy Fold | Photo From: Samsung

Retailers have started canceling their Samsung Galaxy Fold pre-orders due to further delays of the company’s official release date. Both Best Buy and AT&T have informed customers that they will not be selling the Galaxy Fold once released.

Samsung has delayed the release of their Galaxy Fold for over a month since the telecommunications company announced to put its supposedly groundbreaking smartphone in stores last April 26.

Weeks before Samsung told DroidLife that “as per U.S. regulations, we are required to notify customers that their preorders will be canceled in the event the product has not been shipped by May 31st. Samsung Electronics America is offering customers an option to keep their orders past this date and customers may also cancel their orders at any time.” In other words, Samsung will be holding onto pre-orders until May 31st before canceling them unless retailers choose to keep them otherwise.

However, with the growing uncertainty whether or not Samsung will release the $1,980 (roughly £1,560, AU$2,860), Galaxy Fold has taken retailers to take action and cancel all pre-orders instead. Best Buy canceled its pre-orders weeks ago. Meanwhile, AT&T is the latest addition.

“We are working closely with all of our distribution partners, including Best Buy, to deliver the Galaxy Fold to customers as quickly as possible. Customers that received a cancellation notice of their pre-order from Best Buy may choose to be notified once the item is available. A new release date for the Galaxy Fold will be announced in the coming weeks. Samsung values the trust our customers place in us and we want to thank them for their patience and understanding,” Samsung told in a statement to Android Authority regarding Best Buy canceling its pre-orders.

Due to complications discovered on the first wave of reviews by tech news outlets, Samsung has decided to delay production and work on refining the complications identified.

The first set of Galaxy Fold phones released encountered issues such as screen breaking, performance issues, as well as, drawbacks on its hardware.

Several journalists and phone reviewers have given mixed reviews regarding the phone’s performance, but there was a significant number of them that reports about the Galaxy Fold’s screen — a fundamental factor with the whole foldable innovation.

Particularly, Mark Gurnam from Bloomberg said in a tweet that “the screen on my Galaxy Fold review unit is completely broken and unusable just two days in. Hard to know if this is widespread or not. The phone comes with this protective layer/film. Samsung says you are not supposed to remove it. I removed it, not knowing you’re not supposed to (consumers won’t know either). It appeared removable in the left corner, so I took it off. I believe this contributed to the problem.”

Additionally, other than the Galaxy Fold touted to be the most expensive phone in the market, the revolutionary device faced performance issues such as lagging and flickering based on other reviews. Furthermore, the very hardware Samsung used with the Galaxy Fold seemed sub-par making it a relatively cheap experience as compared to the very high price range.

Meanwhile, other foldable phones introduced during this year’s Mobile World Congress have hardly made headlines since. Companies like Oppo Electronics Corporation and Royole Corp. have shown off their take on foldable phones, and Xiaomi Corp.’s told that it could be folded twice.

Tim Culpan, a tech journalist, says it’s a gimmick. He says “the tech industry moves so quickly that developers don’t often get a chance to roll out concept devices that are intended to showcase the future more than drive sales.”

Samsung said that “the Samsung Galaxy Fold has become one of the most curious and highly anticipated devices of 2019. […] However, with breakthrough designs and technology come many hurdles and the possibility to face a plethora of unforeseen hiccups. These hurdles have led Samsung to postpone the release of the Galaxy Fold, and Samsung has not provided a new release date. Because we put our customers first and want to ensure they are taken care of in the best possible manner, Best Buy has decided to cancel all current pre-orders for the Samsung Galaxy Fold,” Android Authority reported.

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