For decades, artists are considered successful when a dozen or more radio stations have picked up on their songs and plays it for a couple of times throughout the day. However, that former status has started to transition to the artist’s level of exposure on the Internet. More evidently, social media has become a more practical platform for artists not only to boost their new songs but to also keep it in the top charts.
There’s no better song to compare this trend than with Lil Nas X’s ‘Old Town Road,” which has been number 1 in Spotify US Top 50 charts for a couple of weeks now as well as Billboard’s Top 100 charts. Other than the catchy, country-infused trap, and banjo-filled song that easily stuck with its listeners, Lil Nas X or formally, Lamar Hill, had something else to thank for his single’s quick rise to popularity.
“Old Town Road” started as a meme on TikTok and generally joined the #YeeHaw craze where it materialized the younger generation’s cowboy and cowgirl fantasies. This isn’t the general path big artists would take but for someone who’s just starting to break through the crowd of rappers and trap singers out there, Hill knew that he had to go viral.
“I was doing Facebook comedy videos, then I moved over to Instagram, and then I hopped on Twitter,” the 19-year-old says to Rolling Stone. “That is where I really was a master. That was the first place where I could go viral.”
Hill released his single December of 2018 and was picked up by radio stations but that didn’t do so well for him so he started to introduce the single on Twitter and used it as a backdrop for memes on TikTok and it exploded from there.
Millions of TikTok users used “Old Town Road” as a soundtrack to transform themselves into cowboys and cowgirls. Moreover, there are about 67 million videos out there with the hashtag #yeehaw, most of which feature Hill’s song.
“I knew the way I was going to have to push the song to get it to hit more people’s ears,” Hill says. “I promoted the song as a meme for months until it caught on to TikTok and it became way bigger. I was pretty familiar with TikTok: I always thought its videos would be ironically hilarious. When I became a trending topic on there, it was a crazy moment for me. A lot of people will try to downplay it, but I saw it as something bigger,” he told Time.
From TikTok, videos are often compiled into one bulk of videos and reuploaded on YouTube where it gets another hundred of thousands of views, if not by the millions. Hill just then realizes that his song had a life of its own and passed by all the other songs on its way to number 1.
“I should maybe be paying TikTok. They really boosted the song. It was getting to the point that it was almost stagnant. When TikTok hit it, almost every day since that, the streams have been up. I credit them a lot,” Hill tells Time.
Today, Snapchat is looking to secure more deals with label companies like Sony Music Entertainment, Universal Music Group, and Warner Music Group to license songs for users to embed in posts, according to aWall Street Journal report.
It’s not going to rival TikTok but it would allow that social media platform to compete along with other platforms like Musical.ly, Facebook and Instagram. From the artist’s perspective, this could be another way to let their fan base enjoy their music from their own form of entertainment just as how “Old Town Road” did.
On the other end of the story, video creators on YouTube are still struggling with copyright issues over covers and mere mentions of songs on their videos from music labels. That fact simply hinders artist’s from getting mentioned or gain exposure when a video giant like YouTube gets discouraged because of issues like these.
Nonetheless, the future of music will definitely be determined by how well it is received on the Internet. Whether or not Lil Nas X would be able to push through with future songs in the same matter is still a question that’s needed to be answered.
Facebook Live Fail: Pakistan Minister In Cat Filter
Another Facebook Live fail: Pakistan’s Minister of Information and three other officials turned into cartoonish cats when volunteer accidentally turns on Facebook’s Camera Effects feature.
A serious government press meeting has turned into the newest internet meme. Last Friday, Shaukat Ali Yousafzai, 10th Khyber Pakhtunkhwa Assembly’s Minister of Information conducted a press briefing looking like a cat. Accidentally, a cat filter was applied on Press Trust India’s (PTI) Facebook Live session coverage.
Viewers saw various government officials with pink cat ears and cartoonish whiskers. It took a few minutes before the representatives of PTI realized the mistake, despite prompts from viewers via comments on the video. After the press briefing, PTI immediately deleted the video. However, screenshots of the incident have now gone viral.
Mr. Yousafzai addressed the amusing event through a statement to the AFP news agency. He says, “I wasn’t the only one – two officials sitting along me were also hit by the cat filter.”
PTI has since released a statement through Twitter, identifying that the mistake was done by a hardworking volunteer.
In Facebook Live, applying filters is one click away. Clicking on the magic wand at the lower left corner of your phone’s screen will enable different kinds of templated masks, borders, and other effects to your video. The first option on the screen would be the most recent filters you have used.
Facebook Live on Important Events
According to a report, there are nearly two billion users per month who watched Facebook Live sessions in 2017 from its launch in 2016. It has since then become a tool favored by users. Since then, users have used Facebook Live to share important events such as weddings, birthday parties, and family reunions.
With this kind of user engagement, governments are also noticing Facebook Live’s potential in reaching out to their voters. The Pakistan Government is not the only one using Facebook Live to stream official proceedings. Local and National governments use this tool to engage with their constituents through broadcasting events such as the signing of a bill into law and debate proceedings in the US Senate, to name a few.
Facebook has since then developed additional tools related to public policies. This is what Katie Harbath, Facebook’s Public Policy Director, presented in the 2016 Government Social Media Conference held in Reno, Nevada. During the event, Harbath also shared that a good number of viewers in a Facebook Live session about Canada’s budgetary hearings; something that wasn’t expected at that time. In the 2016 US elections, the live-streaming video of the Presidential race (Hillary vs. Trump) had 47 million live views reaching 1.7 million viewers.
Facebook Live Fails
Going viral has been a big part of internet culture. The more you have a “fail,” the more infamous you can be. Pakistan Minister’s cat filter fail is not the only incident of Facebook Live fails that has turned into a meme. In 2018, Ted Cruz broadcasted a Facebook Live with his video in portrait mode with his camera phone set up horizontally.
Brands, even with their social media teams, are also not immune to the internet fails. Buzzfeed had a major fail back in 2016 when they had a Facebook Live interview with the then-president Barack Obama. After a lengthy introduction by host Chris Geidner, while waiting for the President, their live video feed stalled and failed to capture the interview which disappointing 35,000 Facebook viewers. The live stream of the event on Youtube, however, went well.
Consequently, there are now Youtube tutorials to help guide users on how to optimize Facebook Live and avoid these fails.
Aside from Facebook Live fails, the social media giant has been under fire since due to violent or disturbing live streams that are surfacing in the platform. Facebook has issued stricter restrictions to lessen the spreading of such videos.
CEO Mark Zuckerberg has called for support through his opinion piece in the Washington Post last May 30. He shared that Facebook, in collaboration with French officials, is creating an independent body that can help improve their content review systems. Through this initiative, Zuckerberg hopes that they can lessen, and in the future, eradicate harmful content.
AMCA Breach: 20 Million Victims, 19 Class Actions
More than 20 million and not 200,000 have fallen victim to a massive data breach that has seen medical clients using the services of healthcare billing company, American Medical Collection Agency (AMCA), to pay for their laboratory tests in different blood testing labs across the U.S. were confirmed by the SEC filings of affected medical institutions amidst the earlier claims of AMCA that there were fewer victims.
The data breach was a result of a cyber attack that aims to phish for financial information from the website of the AMCA. The exposed data belongs to Americans who paid laboratory services at several clinical and blood testing labs and institutions and used the AMCA billing portal.
What happened in the AMCA breach?
Data that were stolen from the victims include their names, phone numbers, dates of birth, home addresses, social security numbers, credit card numbers, and other bank details. The said information was auctioned off by the hacker in several financial hacking forums.
According to DataBreaches.net, the organization who first reported about the incident, AMCA officials, following the notification of the breach confirmed that their system has been compromised and has remained undetected for more than eight months. AMCA corroborated that the breach took place between August 1, 2018, and March 30, 2019.
Notifications have been sent by several of AMCA’s corporate partners and clients to their customers following the disclosure of the security breach that has seen information from millions of Americans compromised.
The list of impacted testing laboratories includes Quest Diagnostics (11.9 million patients), LabCorp (7.7 million patients), BioReference Laboratories (Opko Health subsidiary, 422,600 patients), Carecentrix (500,000 patients), and Sunrise Laboratories (undisclosed number of patients).
However, neither the AMCA nor its five clients have yet to notify ALL impacted citizens by the breach making them vulnerable to a lot of cyber crimes and their financial data could be used by anyone who gets hold of the information against the persons of those who still don’t know that their financial information is floating around the internet.
The companies involved in the breach are facing several lawsuits
Appropriately, the lawsuit came into the direction of AMCA, Quest, and LabCorp regarding the incident. More than 11 class-suite actions have been filed against the three companies for their inability to protect consumer data. The 11 lawsuits were recorded at The United States Judicial Panel on Multidistrict Litigation (JPML) on June 3. Since then, eight more lawsuits were filed against the companies in federal courts from New Jersey, New York, and California.
According to litigation experts, “If many cases are filed in federal court, any of the lawyers on any of those cases can file a motion with the JPML [..] to centralize the various federal cases that have been filed by sending all of them to a single judge for coordinated pre-trial proceedings.”
“Healthcare companies are especially susceptible to data breaches not only because they aggregate a tremendous amount of important and sensitive data, but also because they tend to be less focused on cybersecurity protection than other industries,” said John Yanchunis of Morgan and Morgan, one of the firms who filed lawsuits against Quest Diagnostics.
“These companies, like Quest Diagnostics, know they are at an increased risk and yet have not taken the proper steps to protect their patients’ data. We will fight for justice on behalf of those impacted by this breach,” added Yanchunis.
Lawmakers are demanding an explanation
The U.S. government, led by attorneys general from Connecticut and Illinois has also opened an investigation on the matter. Furthermore, lawmakers and other politicians have sent letters to the responding companies to ask for an explanation of why an eight-month data breach remained undetected and to demand accountability from them.
In Washington, US Sen. Mark Warner (D-VA) also sent a letter to Quest Laboratories demanding the company explain its vetting process for selecting AMCA as a billing vendor, and what requirements a third-party vendor has to pass. Democratic New Jersey Sens. Cory Booker and Bob Menendez also sent letters to AMCA, Quest, and LabCorp, seeking official answers on how a breach of this severity went undetected for eight months.
“The months-long leak leaves sensitive personal and financial information vulnerable in the hands of criminal enterprises. Moreover, such breaches force victims to contend with identity theft that may lead to irreparable harm to their credit reports and financial future,” said the letter sent by the NJ senators.
A Malware Has Been Pre-Installed In Some Cheap Android Devices, Google Confirms
In every purchase, sometimes you can get your money’s worth, sometimes you get something more. In a recent confirmation from Google, purchase of cheap and low-end Android devices also comes with pre-installed malware and has run undetected for a couple of years.
In a press release, Google, for the first time in history, has discussed in detail the malware that is called Triada, which the tech company has confirmed have been pre-installed in several low-end Android devices including Cherry Mobile, Leagoo, and Doogee. The malware, which was first discovered and published by Kaspersky Lab back in 2016 have been pre-installed in the affected devices, meaning, the malware already existed in the device even before someone buys it.
It was believed previously that the malware was added and installed to the affected devices at some point in the supply chain process. Now, Google has revealed that cybercriminals indeed managed to compromise Android smartphones and installed a backdoor while the supply chain process of the phones was underway.
Back in 2016, Triada was simply a rooting trojan that tried to exploit the device, and after getting elevated privileges, it performed a host of different actions. To hide these actions from analysts, Triada used a combination of dynamic code loading and additional app installs. According to the press release from Google, “Triada’s first action was to install a type of superuser (su) binary file. This (su) binary allowed other apps on the device to use root permissions.”
According to Google, Triad’s purpose is to install spam apps on a device by gaining root access. However, as Google’s security feature, Google Play Protect, improves in detecting malware, Triada was able to evolve to adapt to the new challenges posed by updated security firewalls by Google. Triada is known for downloading additional Trojan components on an infected device which then steals sensitive data from banking apps, intercepts chats from messengers and social media platforms, and there are also cyber-espionage modules on the device.
“The binary accepted two passwords, od2gf04pd9 and ac32dorbdq. This is illustrated in the IDA screenshot below. Depending on which one was provided, the binary either 1) ran the command given as an argument as root or 2) concatenated all of the arguments, ran that concatenation preceded by sh, then ran them as root. Either way, the app had to know the correct password to run the command as root,” Google said.
“This Triada rooting trojan was mainly used to install apps and display ads. This trojan targeted older devices because the rooting exploits didn’t work on newer ones. Therefore, the trojan implemented a weight-watching feature to decide if old apps needed to be deleted to make space for new installs.”
According to recent reports, the malware has affected over 40 devices. These devices include:
- Leagoo M5
- Leagoo M5 Plus
- Leagoo M5 Edge
- Leagoo M8
- Leagoo M8 Pro
- Leagoo Z5C
- Leagoo T1 Plus
- Leagoo Z3C
- Leagoo Z1C
- Leagoo M9
- ARK Benefit M8
- Zopo Speed 7 Plus
- UHANS A101
- Doogee X5 Max
- Doogee X5 Max Pro
- Doogee Shoot 1
- Doogee Shoot 2
- Tecno W2
- Homtom HT16
- Umi London
- Kiano Elegance 5.1
- iLife Fivo Lite
- Mito A39
- Vertex Impress InTouch 4G
- Vertex Impress Genius
- myPhone Hammer Energy
- Advan S5E NXT
- Advan S4Z
- Advan i5E
- STF AERIAL PLUS
- STF JOY PRO
- Tesla SP6.2
- Cubot Rainbow
- EXTREME 7
- Haier T51
- Cherry Mobile Flare S5
- Cherry Mobile Flare J2S
- Cherry Mobile Flare P1
- NOA H6
- Pelitt T1 PLUS
- Prestigio Grace M5 LTE
- BQ-5510 Strike Power Max 4G (Russia)
Reportedly, Leagoo and Cubot have already removed the malware from their affected devices since March 2018. Cherry Mobile also confirmed that they removed the malware from the affected devices in 2018.
Google also said that they worked with OEMs to remove the malware from devices and rolled out the fix through OTA updates.
“By working with the OEMs and supplying them with instructions for removing the threat from devices, we reduced the spread of preinstalled Triada variants and removed infections from the devices through the OTA updates,” said Lukasz Siewierski, Android Security & Privacy Team.
“The Triada case is a good example of how Android malware authors are becoming more adept. This case also shows that it’s harder to infect Android devices, especially if the malware author requires privilege elevation.”
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