The world’s youngest self-made billionaire, Kylie Jenner, launched her new company, KylieSkin, which features a range of skin care products made and tested by the makeup mogul herself.
It’s a Barbie wonderland as Kylie Jenner threw her launch party the other night for KylieSkin and everything was adorned with pink (even the food and drinks were pink!) To top it all off, Kylie asked all her guests, which majority are Instagram and YouTube influencers, to wear pink.
In attendance were all of the youngest Jenner’s sisters and momager, Kris Jenner, except Kendall who wasn’t able to make it to the event. Also, Nikita Dragun, James Charles, Patrick Starrr, and other YouTube beauty influencers were present at the event along with many others. They spent the night roller skating and probably some drinking.
Kylie Cosmetics, who set waves in the beauty industry, made a mouth dropping success after all of her first 300,00 lip kits were sold out in minutes. Four years and a billion dollars later, Kylie Cosmetics is a brand to be reckoned with.
KylieSkin, which is entirely dedicated to skincare, includes two different types of face washes: a foaming cleanser and a walnut scrub, a vanilla-scented toner, an eye cream, a vitamin-C serum, and a moisturizer which individually doesn’t cost more than $30. Or, you can get the bundle for $125.
KylieSkin brand follows the minimalist theme of KKW (Kim Kardashian’s makeup brand) and is all wrapped up in baby pink packaging.
Though, as they say, with great clout comes opinions coming from left and right. Is that a thing or are we the only ones saying that? But anyways, KylieSkin has received major social media marketing from the Kardashian-Jenner clan and most of YouTube and Instagram’s top influencers, which most brands could only wish for. However, it also brought in a lot of mixed opinions regarding Jenner’s new products.
First of which, based on the ingredients and price point of KylieSkin, there’s nothing special to it other than it has Kylie plastered all over it. But she does nail the basics down. By purchasing the bundle, any novice (when it comes to the world of skin care) would find this useful as it contains all the essentials and a few skincare hacks from Kylie Jenner herself.
Second, the Walnut Face Scrub included in the line received heavy criticism online, accusing Kylie of not doing enough research and is only just pushing products in the name of making money.
Nut scrubs have been related to resulting more acne and irritation, but the worst part, it’s also associated with overtime skin damage as the scrub becomes too abrasive for the face and causes micro-scars that would eventually do permanent damage. For a company that’s intended to take care of your skin, this isn’t the kind of news you would want to hear.
And third, some people are pointing out that Kylie might not be the perfect face to represent the brand. With her flawless, glowing, and acne-free face, people were quick to point out that her face wasn’t a result of her skincare line. Moreover, it was more of an outcome of having tons of money since she was born where she could afford facials on a daily and a team of dermatologists at her disposal.
Through it all, Kylie didn’t bat an eye and proceeded with her launch. Watching her Instagram stories and several others, she seemed to have enjoyed the whole event as she was seen laughing, being quirky with others, all the while roller skating.
No matter how much hate people are throwing at her, diehard fans are bound to drop the dollar and might even purchase the whole bundle the moment it goes live on the website.
To make it clearer, here is Kylie’s Instagram story hours after the products went live. Obviously, a restock means she’s sold out. We’re not really surprised, though.
Based on the success of her first line of products and how it still performed the way it did despite the early backlash, KylieSkin is heading towards a very bright future. On the question, if will it be another billion-dollar business, it still depends on how her products play out with consumers and how many times a year Kylie will be launching products considering this is a whole lot different from makeup.