Once Tinder launches the lighter version of the famous online match-making application, there could be more people on the platform swiping left and right, but you might not get as affected.
In the modern age of 2019, it’s uncommon to find people you know relying on the internet to find their soul mates. Truly, the Internet has offered a whole new path towards looking for ‘the one,’ which quite honestly has been widely accepted. In retrospect, it increases your scope, opens more possibilities to getting introduced to a more diverse set of people, and getting to avoid the anxiety that comes with getting to know people face-to-face, all the while having the convenience of doing it from the comfort of your home.
Tinder was a revolutionary dating application because it introduced the idea of imposing a mutual understanding between two people before they can start interacting with each other. In simple words, people need to like each other, by swiping right, before a conversation on the application can be made. That idea boosted their popularity among younger consumers, rapidly overtaking all other dating applications in the market.
From a perspective, people from the United States are Tinder’s most active users in the planet with an estimate of over 22.8 million users, a pretty large number of people who’s actively out looking for the love of their life. Globally, the BBC estimates that the online dating application has over 57 million active monthly users and 4.7 million of which are paid subscribers in Q1 of 2017.
What Tinder’s numbers tell us is that the dating application is doing extremely well even with it coming late into the competition and it is predicted that Tinder revenue for 2018 will reach $800 million. However, with more and more dating applications emerge such as Bumble, Match.com, and Happn, which also adapts Tinder’s like-first system, the company’s next step is to obviously adapt more innovations to keep up with the competition.
One solution that Tinder parent company, Match Group thought of was developing the idea that Tinder should be accessed by more people Earlier this week, they announced that they will be launching Tinder Lite.
The idea of Tinder Lite follows other numerous applications like Google’s -Go applications: Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go and Google Assistant Go. There’s also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite, and even TikTok Lite, to name a few others.
The idea behind ‘Lite’ applications is to mainly offer a version of the application that takes up much less of your phone’s memory space and, in effect, less consume less data. If you haven’t noticed Google’s applications range from hundreds of megabytes, which is why a -Go version would be more reasonable to download if you’re not really on the application as much.
However, Tinder Lite isn’t meant for U.S. consumption, although it might benefit some. Particularly, memory space isn’t much of a problem for first world countries where its citizens jump on a brand new model every few months offering more memory space. The Apple iPhone, the country’s most popular smartphone offers their latest model with at least 64GB up to 256GB.
More significantly, Tinder Lite is addressed to target other markets such as the South East Asian region as TechCrunch reports. Match Group CEO Mandy Ginsberg said that internet penetration had grown by nearly 15% in the region over the past five years, which Tinder Lite could come in beneficial because the Lite version would require much fewer internet data.
“This area has more than a dozen high-density cities with over a million people, and more young people are moving to large cities. These are really important factors that make the need for our app high,” she explained. “…We are excited about the Tinder Lite app that will be coming soon. It’s a big step forward addressing the needs of consumers there. Tinder Lite will be a smaller app to download. It will take less space on your phone, making Tinder more effective, even in more remote areas or regions. And keep in mind, these are regions where data usage still comes at a premium.” Ginsberg said.
So overall, Tinder may have a lot more users in the years to come with penetrating Asian countries but it wouldn’t affect the United States as much, after all, it’s a location-specific application, too. But one thing’s for sure, Tinder is making a great investment and will certainly make a good buck.
Tinder Lite doesn’t have a specific date yet but Ginsberg says that it will be available soon.