Another breakthrough moment for ARMY and Kpop fans, in general, as more boy bands from South Korea dominate the Western markets for this year’s Billboard Music Awards on May 1 in Las Vegas.
The nominations list is out, and it is no surprise that we see names of some of the biggest K-pop bands. Big Hit Entertainment’s BTS, also known as ‘Bangtan Boys’ garnered two nominations; the Top Duo/Group, and Top Social Artist.
The boys will be facing artists such as Imagine Dragons, Panic! At The Disco, and Maroon 5 for the Top Duo/Group category. Meanwhile, in the Top Social Artist choice, BTS will be going head to head with a mix of Western artists like Ariana Grande, Louis Tomlinson, and other well-known K-pop bands such as SM Entertainment’s EXO And JYP Entertainment’s GOT7.
It is evident that the Top Social Artist award is particularly the special category among any other categories in the awards show. It is one of the few fan-voted categories in the Billboard Music Awards, and this means that avid fans have the power to name the winner depending on the total number of votes.
BTS won this award last year and took home the crown, but this time is going to be a hard competition for the boy band and their ARMY fans. Ariana Grande is a big name in the music industry and has a lot of fanbase in different parts of the world, not to mention that her music album attracts millions of fans this year.
But the K-pop fever is also something that Westerners should not take advantage of. In fact, this is not the first time that an artist coming from South Korea is nominated for the Billboard Music Awards’ categories, nor the first a Kpop music celebrity took home a trophy.
Nobody forgets Psy’s viral Gangnam Style who took the world by storm and won an award for ‘Top Streaming Song’ in 2013, making him the first K-pop artist to win an award. That same year, PSY was nominated in a total of five categories including ‘Top New Artist’ ‘Top Rap Artist’ and ‘Top Dance Song.’
Aside from the Kpop bands, another worthy artist who leads all the nominees is Cardi B. The I Like It rapper is nominated 21 times in 18 categories. The hip-hop star is competing against herself in three categories, more than anyone else this year such as Top Hot 100 Song, Top Selling Song, and Top Collaboration. This set of awards mirror how female artists like Cardi B are setting a record in the music industry, especially in the field of rap music.
Following Cardi B are Drake and Post Malone, with each having 17 nominations. Travis Scott is up for 12 awards, and XXXTentacion is up for 10.
Among the famous nominees are Lady Gaga and Bradley Cooper, both are up for the chart achievement award, the top soundtrack for A Star is Born, as well as, top selling for Shallow.While Gaga is being nominated separately for top song sales artist.
Bazzi, Juice Wrld, Lil Baby, Dua Lipa, and Ella Mai will compete for one of the major awards such as the Top New Artist and Top Artist. For the Female Top Artist, Cardi B will compete against another hitting star Ariana Grande, Halsey, Ella Mai, and Taylor Swift. While the Top Male Artist is composed of Drake, Post Malone, Travis Scott, Ed Sheeran, and XXXTentacion.
Other significant awards that artists wish to achieve are; Top Billboard 200 Artist, Top Hot 100 Artist, Top Radio Songs Artist, Top Touring Artist, Top R&B Artist, Top R&B Male and Female Artist, Top Rap Artist, Top Rap Female and Male Artist, Top Rap Tour, Top Country Artist, Top Country Male and Female Artist, wherein Cardi B’s name appeared several times in almost every category.
For the complete list of awards and categories, you can visit the online site of Billboard Music Awards 2019 which can also be viewed on its Facebook page.
This year awarding is a much-awaited event since there will be two fan-voted categories – the top social artist and chart achievement. Kelly Clarkson will host the 2019 Billboard Music Awards from the MGM Garden Arena in Las Vegas, and it will be broadcasted at 8 pm via ET on NBC.