Plastic pollution and improper waste disposal is a global nightmare, and it’s incredibly challenging to resolve. It could be anywhere; forests, communities, and the most profound of the oceans are already contaminated and disturbed.
Today’s headlines are filled with animals choked to death by plastic and garbage, especially those in the oceans. The waves and shores on most beaches contain wastes, floating bottles, single-use plastics, and the like. This trash is human-made, and it is just right that humans should resolve it.
It is an obvious issue that people do not want to face and talk about these issues because of guilt and shame. Years from now, the place we live in, the beaches we love, and the forests where we find lasting peace won’t be the same as it was the last time we checked on them. Our environment and natural resources suffer from the problem we have made.
There are a lot of movements and organizations pushing ocean clean-ups, proper waste disposal education, plastic elimination, and many more. The little efforts we do is an excellent start and will make a significant impact on the environment.
But, the big question is, what happens to the garbage we collected? How can we transform trash into something useful and environment-friendly?
Adidas announced its commitment to help reduce ocean plastic waste by creating 11 million pairs of new shoes out of plastic collected from the waters and beach sides around the planet.
This idea came from Cyrill Gutsch an activist designer who thought of developing a better and faster work on plastic and garbage that are always seen alongside beaches—where people run, jog, and rest.
The organization’s move to put work on these is not just a part of putting up awareness and educational programs on trash, but creating something out of nothing and transforming waste into something valuable.
This move will establish work for production and gain more out of the trash people get to pass by daily. The organization’s partnership with Adidas is a smart way of “marketing” cleaner beaches and oceans rather than imposing something people cannot cope up.
The power that fashion (and footwear) has is a robust platform to make people move faster in helping with this global issue, says Gutsch. Aside from this, people get to learn the importance and value of things that are around them, he added.
Through fashion and social media along with influential endorsers who are known around the world, it is easier to communicate with people from different parts of the globe. It becomes a trend in which people believe in too and never argue about.
It’s about time that we get a new perspective on saving our planet and earning from the human-made trash that has been disrupting the way we live. Since environmentalism started, it was all about “protesting and warning”—a good insight from Gutsch—and it was never enough to push people to their limits to help change the world on plastic-use and garbage disposal. People continued to do the same thing over and over again.
The product idea from Gutsch and the decision to turn ocean plastic wastes into materials used for Adidas’ athletic garments, is a scientific and creative level of art, he says. This initiative is a better way to actually “spread awareness” about the problem.
Parley shoes by Adidas started in the year 2017 and produced over 1 million pairs since its introduction. In 2018, they were able to make 5 million of environmentally-centric shoes made out of Parley’s ocean plastic.
However, trash is way more than the millions of shoes produced and has been adding up every single day. This fact is a sad truth that people have to face today. As ugly as it sounds, this is the hope environmentalists need to convince everyone that this is a significantly impacting issue that we all should do something and be part of the solution.
It’s not about how many Parley shoes Adidas can produce and perhaps when other shoe companies join the force, but it’s still about how people