The beauty industry is worth up to billions of dollars, it is uncommon for people to try and get ahead and take advantage of other people’s hard work. Especially where makeup in today’s generation is selling fast and it’s selling big.
In the course of the works of the industry, it doesn’t come as a surprise if a design or products leaked on social media. However, it is surprisingly uncommon for unreleased products to be available in the market. But apparently, that was the case for Jeffree Star Cosmetics’ Magic Star Concealers.
Jeffree Star, a makeup YouTuber and founder of Jeffree Star Cosmetics, said in his latest YouTube video that one of his makeup warehouses got stolen with products amounting to over $2.5 million. “This is the biggest theft I have ever experienced in my entire career. This is the biggest hit as a brand,” Star says.
The news comes shortly after the makeup brand’s biggest sale to date with their new Blue Blood Eyeshadow Pallete and collection. Star says in his video, “this Blue Blood launch has been the biggest success of my career, biggest launch. It was insane…”
Star says that he and his team has been trying to confine the situation since the discovery of the robbery on March 19th. Star announced the launch of the Blue Blood palette and collection last March 15th and didn’t want news about the theft to spoil the flow, leading up to the sale of the product.
Moreover, Star explains “Two weeks ago, the morning of March 15, I uploaded the reveal video for the Blue Blood collection,” he started. “That night, at around 1 a.m., one of my stock and shipping facility warehouses was broken into.”
But, Star and his team were left uninformed about the incident until
Star says that he owned several warehouses in the compound, each used to store his make up for Jeffree Star Cosmetics, along with other businesses he is involved in or is associated to such as YouTuber merchandise Fulfilment Pick, pack, & ship company, Killer Merch.
Only one of the many warehouses owned by the YouTuber was robbed. Star says that he believes that it was an inside job based on the knowledge of the security measure, which the robbed warehouse lacked.
“I am so horrified that someone knew [the facility] wasn’t secure enough yet, and they hit us really hard. They came in through the roof. It was a very professional job. It was a team of people. And when you watch footage of this stuff, it is so gut-wrenching to see people just take your shit and put it in a truck and steal something that I’ve been working on for so long. I don’t even know how to explain it,” Star says.
Although he denies the rumors that any of his permanent staff was the snitch and said in his video that it may have been a temporary worker. Moreover, he also tweeted about denying the accusations on his staff and even went ahead promoting today’s video for the more information.
Star, in his video, claims that most of his unreleased concealers were stolen, along with thousands of units of lip liners, and highlighter palettes. Specifically, an entire shade out of Jeffree Star Cosmetics’ 30-shade Magic Star Concealers in shade C5 were stolen.
Star claims that he has involved local police enforcement and the FBI into the mess.
Apparently, as Star claims, these thieves are from black markets for makeup, a place where counterfeited, fake, under the table, and stolen makeup gets sold to various distributors.
He also goes to say that he wasn’t the first victim of like incidents as the issue was also face by another makeup company, Anastasia Beverly Hills a year and a half ago.
Moving forward, Star says that he will not delay or cancel the launch of his concealers and may fast track the launch by the end of April. Also, he states in his video that all the products that were stolen are insured and that he won’t be incurring any significant financial losses from the incident.
He just expresses that it’s hard to see his products where he invested a lot of his time, effort, and money to be seen online and are being sold without him being involved in the exchange.