The battle for the most subscribed YouTube channel continues between T-Series and PewDiePie. The counting face-off has been going on for almost a year now since late September. T
Media outlets have consistently kept up with the latest news between the two Youtube channels. In recent weeks, PewDiePie has been overlapped by T-Series for several times now but was only able to regain the top spot shortly after. Even when YouTube purged thousands of inactive accounts and crowning T-Series as the lead, PewDiePie still managed to recover.
However, in time of writing, PewDiePie falls behind at 91,815,000 from T-Series’ 91,920,000. That’s a difference between 105,000 subscribers that PewDiePie will most likely have a hard time catching. This is the first time that the Indian YouTube channel has surpassed PewDiePie in this race.
On March 6, even T-Series’ head honcho, Bhushan Kumar, campaigned on Twitter to make T-Series the largest YouTube channel in the world, in the process making India take the throne. He gave the campaign the Twitter hashtag #BharatWinsYouTube.
Meanwhile, PewDiePie produced a diss track, a popular YouTube form of content purposely made to ridicule a person or a group, for T-Series including the lyrics, “you’re trying to dethrone me from spot number 1, but you’re India, you lose so best you haven’t won.”
Other Indian stars followed suit, which gave the channel the boost it needed. On the other hand, other celebrities like Alan Walker also supported PewDiePie’s stake for the crown.
Taking a closer look, T-Series and PewDiePie
PewDiePie, who is formally known as a Swedish YouTube content creator by the name Felix Arvid Ulf Kjellberg produces vlogs and comedic skits in his YouTube channel, which started in 2010.
PewDiePie was formerly popular with his funny personality while playing video games, but was often ridiculed over his online behavior and for jokes that sometimes went too far.
In contrast with T-Series that mainly produces music videos, features songs, and movie trailers. The channel started formally uploading videos just in 2016.
However, unlike PewDiePie, T-Series is a multi-channel network. Meaning it owns several other channels that are put under one umbrella. Think companies like Buzzfeed. As of date, T-Series owned 29 sub-channels.
So, how do very different channels end up battling for the throne? The answer is simple math.
India has the second largest online population in the world with about 500 million people. However, that’s not including the entire population with their rapid expansion. Additionally, India is struggling to put everyone on the Internet due to poverty and other reasons. Imagine how much more Indians would be on the Internet if their country were as fortunate like Sweden? For sure, any Indian Youtube channels could top or outnumber competitions.
While PewDiePie can lead through constant support from his loyal fanbase, who are attracted to his funny personality, T-Series gains its subscribers from the lack of YouTube content creators who focus on making appropriate Indian videos.
Without much choice, Indians are most likely to subscribe and watch to T-Series’ content. Add to that the haters and detractors that PewDiePie accumulated over the years.
The Wrong Thing About It
While it is clear why T-Series would inevitably pass PewDiePie, it’s what their fight stands for that matters.
Looking at it from a distance, it’s a battle between an individual versus a company.
PewDiePie has been holding down the door for individual content creators to shine through over capitalistic markets on YouTube. After all, YouTube was created for individuals to have a platform in which they can share to the world.
However, with companies like T-Series proving that they could easily take the lead with a plethora of people and resources, individual content creators would most likely opt to work for companies instead of doing their own thing.
Recently, a YouTube channel named Clevver suddenly shut down along with other channels that belonged to Defy Media, the umbrella company leaving all of its staff and content creators with barely anything.
In some videos of said YouTubers, they detailed that they were left unpaid and without formal warning what was about to happen.
The worst part was Shane Dawson, an individual YouTube content creator, exposed Clevver that they were paying these people much less than what a typical video with a significant number of views gets. Given that these creators conceptualize, edit, and shoot the videos.
The takeaway from the whole situation is that companies can easily abuse creators for the exchange of readily available resources.
That’s why PewDiePie sitting on the throne is a good thing, not that he should be the one explicitly sitting on it though.