Controversy seems not to leave the Chinese tech giant Huawei alone. This time, they are not against a government or about their 5G network, but against their users and their flagship smartphone. Only recently, Huawei was caught faking an image that was supposedly taken by its flagship phone P30’s camera, but it turns out that it was a stock photo taken by a photographer using a DSLR camera.
Huawei will launch a brand new flagship smartphone in the next few days, priding that the main feature is its multi-lens camera. According to Huawei, the multi-lens camera is supposed to support and deliver a better zoom than most of its competitors like Google Pixel and Samsung. The P30 series by Huawei is set to be unveiled on March 26 in Paris, France. However, leaks about its specs and other details about the phone have already circulated the internet. Most importantly, the company has already confirmed their periscope camera – the technology that will support even better zoom in its flagship smart camera phones.
In order to advertise their state-of-the-art technology, Huawei has teased their upcoming zoom feature by posting several images on Weibo. However, internet citizens are prying eyes and were able to figure out that Huawei has faked at least one of the photo and it was not taken by the P30 camera but by a DSLR camera by a hired photographer.
This is not the first time that Huawei was caught with the same blunder. In August, the leading tech company was also caught faking smartphone selfies. The company used DSLR to shoot a misleading ad that suggested the selfies were taken with a new Nova phone. During the time, Huawei defended itself by saying that the ad was meant to demonstrate how customers can use the new phones, and the selfies were just a reference as what they have disclaimed at the end of the ad.
The new campaign advertises the upcoming P30 launch and has used images of an erupting volcano zoomed to its crater. However, the picture was not taken by the P30 camera – but by a photographer with his DSLR camera. According to a GSM Arena reader, the photo is a stock image taken some ten years ago.
Notwithstanding the earlier disclaimer of Huawei that the photo was for advertising purposes only, the post is misleading and may cause users to buy the phone expecting to have the same results. However, this particular advertising strategy is not only exclusive to Huawei as other tech companies like Samsung have also pulled off a similar move.
CONTROVERSY AFTER ANOTHER
Nonetheless, this doesn’t look good for Huawei who is still facing espionage allegations from the United States. The company cannot afford to be involved in another controversy that would hamper the tech giant’s reputation especially that it has recently launched a campaign to reclaim its lost dignity over the US faux pas.
The US has been carrying out a demolition job against Huawei and its technology across Europe and urging its allies to cut off their plans of integrating Huawei’s 5G technology in their own project. The US accuses Huawei as a Trojan horse for the Chinese authoritarian government to infiltrate their systems and will be used in espionage and economic sabotage. While many other governments are hesitant and skeptical of the warnings of the U.S. regarding the security of Huawei’s technology, the U.S. is using its economic leverage and power to persuade its allies to entirely ditch Huawei. This is following the arrest of Huawei’s Chief Financial Officer and other high ranking officials for the alleged violation of U.S. sanctions to Iran.
A few days ago, the United States Ambassador to Germany had threatened the country of cutting them off of U.S. Intelligence if they push through with their plans of letting Huawei provide them the technology for their 5G project.
As a response to the US pressure on Huawei, the company has launched a systematic reclamation of its lose reputation by having its secretive Chief Executive Officer give talks to media companies around the world. Only recently Huawei has opened its tightly guarded gates to journalists to see their state-of-the-art facility in China.
With this new controversy regarding the fake photos circulating the internet, Huawei has once again put itself in the limelight. The effects of this faux pas are yet to be determined, and experts are eager to know how this would affect the sales of Huawei’s P30 line. /apr