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Americans Want A Holiday Dedicated For Themselves



A new holiday that celebrate for themselves

It is true; holidays are economic tools used by corporations to encourage unjustified spending and to mobilize products that are niche specific. Many of the holidays that we celebrate right now are commercially constructed for the economy to grow – Valentine’s Day, Mother’s Day, Father’s Day, etc.

Each of these holidays is established to encourage the idea of giving gifts. A guy will buy his girlfriend a bouquet of roses on Valentine’s Day, a daughter will buy a new set of ties for her dad on Father’s day, or a son will give a spa service gift to his mom on Mother’s day.

These holidays can be very costly to those that celebrate them. But, believe it or not, America is looking for another holiday to spend money. And, apparently, all these holidays that we commemorate isn’t enough.

But, this one is different. When all other holidays are encouraging gift giving to someone, Americans now want to have a holiday where they can give gifts to themselves.

According to a study of 1,000 US consumers’ attitudes toward commercial holidays, while the market wasn’t able to fill this marketing gap, consumers are ready to spend on a holiday that will encourage them to shop for themselves, and as the researchers call it: an unofficial holiday, centered on shopping, created by a retailer, brand, or manufacturer.

The data from the study revealed that 31% or almost a third of the respondents expressed interest in having a new commercial holiday during the first quarter of the year with 21% of them prefers it to fall in January; a perfect time between New Year’s Eve and Valentine’s Day.

When the survey asked the consumers to whom should the new holiday be dedicated for, most responses are evenly divided between ‘me’ and ‘others.’ The researchers said that ‘others’ might include pets.

Regardless of whether the new holiday is focused on themselves, or their family, or their pets, shoppers are very willing to spend on another new holiday. More than half (52%) of the respondents said that they are eager to pay $50-$200 to celebrate a day dedicated for themselves. The median amount they are willing to spend observing themselves is $100, which is double the $50 they are willing to spend celebrating others.

Unsurprisingly, Millennial and Gen Z shoppers (18-24-year-olds) are 1.5 times more likely to want to celebrate a ‘celebrate yourself’ holiday than the average consumers (32%). The most popular response when asked how they would honor the holiday is going to a spa.

Additionally, results show that people are more willing to celebrate their ‘treat yourself’ day ‘doing’ something than ‘owning’ something. Travel and dining/entertainment rank the two highest categories with apparel, and footwear come in a close third.

Another study has revealed that Americans are spending more than $7,000 in self-care and self-satisfaction products. This data goes to show that Americans are eager to spend on another holiday dedicated to themselves. Here’s a summary of the annual spending behavior of Americans:

  • Food: $7,203, which can be further broken down into $4,049 of food at home and $3,154 on food away from home.
  • Alcoholic Beverages: $484.
  • Housing: $18,886, which includes mortgage payments or rent, property taxes, maintenance, utilities, household services, and products, furnishings, and appliances. Every month, this implies that the average household spends $1,573 on all of these expenses combined.
  • Apparel and Services: $1,803.
  • Transportation: $9,049. In addition to the cost of vehicles, this includes gasoline, finance charges, maintenance, insurance, and public transportation expenses.
  • Health Care: $4,612, which includes the cost of health insurance, medical services, prescription drugs as well as other medical supplies.
  • Entertainment: $2,913. This includes in-home entertainment costs, as well as outside-the-home entertainment ventures. Certain other expenses, such as your pets, are included here.
  • Personal care products and services: $707.
  • Reading: $118.
  • Education: $1,329.
  • Tobacco products and supplies: $337.
  • Miscellaneous: $959.
  • Cash contributions (charity, for example): $2,081.
  • Personal insurance and pensions: $6,831. The most considerable expense in this category is Social Security payroll tax, but life insurance premiums and pension contributions are also included.
  • Personal taxes: $10,489, which includes the average household’s $8,367 federal income tax bill, as well as state and local income taxes.

A consumer tech and cybersecurity journalist who does content marketing while daydreaming about having unlimited coffee for life and getting a pet llama.

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Facebook Affirms Decision To Block Marijuana Advertising

No more marijuana ads on Facebook? Facebook in its weekly policy meeting have affirmed previous decision to block contents that attempts to sell and advertise marijuana. Click To Tweet



Facebook in its weekly policy meeting have affirmed previous decision to block contents that attempts to sell and advertise marijuana.

As Facebook gains a footing in the advertising industry along with Google, the California-based tech corp has finally decided that they will be implementing a universal ban on advertisements that attempt to sell marijuana.

Following an arduous rally of pros and cons and board room deliberations on the matter, the company has finally come up with continuing to block marijuana-related content and advertising on its platform, a decision made Tuesday says.

Roughly 60 policy makers and executive of the company convened at Ireland, Washington D.C., Kenya, Los Angeles and Facebook headquarters in Menlo Park at the company’s weekly product policy meeting, arguing the merits of the policy and the counter policy on whether they should allow direct cannabis sales throughout its platform. At the end of the meeting, the body has agreed that they will keep their anti-cannabis policy in place but also noted that the company would be implementing several changes on the social networking site’s current cannabis content rules.

Selling marijuana is already legal in some states and Canada, and currently, Facebook bans cannabis related content, especially those that attempt to sell, trade, or barter the drug. At present, Facebook, however, allows the advertising of cannabidiol, or CBD, a non-intoxicating compound found in cannabis plants. Other allowable contents are posts, pages and non-advertising content touting the sale of cannabis seeds and items such as bongs, rolling papers, vaporizers and accessories that are often found at legal smoke shops.

Facebook rolled out an updated version of their policies on community contents that govern tobacco, drugs, and other regulated products such as guns and CBD. Accessory ad regulations became tighter too.

However, Facebook’s decision to uphold its previous rules and strengthen them dismayed the cannabis industry citing that the universal ban can hamper companies’ ability to reach an audience that is available on the social media platform.

“What is the dream that has been killed?” Rebecca Brown, founder of Crowns Agency, which specializes in cannabis marketing and brand consulting, said over the phone Tuesday. “Everyone needs to build a brand and not just micro brands, but household, name brands. Facebook has reached and scale that competes with traditional broadcast. The bitter pill of this decision was that Facebook could have become an opportunity that could have solved very significant impediments to [cannabis companies] becoming a Coke, a Starbucks, a Walmart,” Brown said.

Journalists from the MarketWatch, who was also present in the meeting said that “Facebook studied three potential changes to its cannabis sales policy, according to presentation slides. One would have allowed users to sell pot directly to one another and buy from recreational and medical pot shops in legal jurisdictions. A second option looked at only buying from brick-and-mortar shops where pot is legal, and a third narrowed sales further still to only those stores involved with medical cannabis.”

Noting the complexity of cannabis legislation from around the globe and the diversity of policies targeted at irresponsible marijuana users, the team highlights that cannabis regulation in each country varies, and it is impossible for them to roll out. “The company also said that, partially because of regulatory uncertainty, it would be “operationally difficult” to implement policies — for example, determining who is a legitimate operator and who is not, across hundreds of jurisdictions.”

As part of the plan, Facebook said it was going to spend more time training content moderators about its cannabis-related policies. “For companies that are focused on creating a brand like we are, that is only accessible to those over the age of 18; Facebook is one of the best ways in the world to only target the audience we want to speak to,” Jake Heimark, chief executive of edibles-maker Plus Products Inc. PLPRF, -1.12% said it.

“It’s a real loss for the whole industry,” he said. “That’s the worst thing about this — Facebook could be a partner. But it’s a global company, and they’re put in a difficult spot.”

“We’re dealing with a regulator that’s trying to fix that plane while they’re flying it,” Michael Elkin, vice president of partnerships and sales at High 12 Brands, said late Tuesday over the phone. “Health Canada has not come out with a specific regulation — we’re still waiting for proper direction. Nothing [would have] changed.”

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You May Have Been Playing UNO The Wrong Way And Here’s Why



UNO clarified the rule that disallows stacking +4 and +2 cards.

Admit it or not, you have forged so many friendships, created so many enemies, and made so many memories while playing the game of UNO. However, the company that built the game and officially sells the trademarked UNO cards recently said that players have been playing the game wrong.

In a post from the company’s official Twitter account, the world famous card game manufacturer said that players have been making an illegal move in the game sneakily and clarified the ambiguous rules of the game. According to the official post, a player cannot stack a +4 or +2 card after another.

“We know you’ve tried it,” teased UNO’s tweet. Stacking a +4 or a +2 card has become a common strategy for UNO players around the world to get around the consequence of being thrown with a +4 or a +2 card. In the most common rule, when the player before you put down a +4 or a +2 card, you have to pick four or two more cards from the deck and skip a turn unless you have a +4 or a +2 car to transfer the consequence to the player after you.

But UNO clarified that this is the wrong way to play the game and to use the said special cards. “If someone puts down a +4 card, you must draw 4, and your turn is skipped. You can’t put down a +2 to make the next person Draw 6,” they explained in the tweet. This means that when the player before you put down a +4 or +2 card, you have no choice but to draw four or two cards from the deck and skip your turn, even if you have in your hand a +4 or +2 card.

The game, UNO, was initially developed in 1971 by Merle Robbins in Reading, Ohio, a suburb of Cincinnati and has become part of the Mattel brand since 1992. In the unpopular buy official rules of the game, the player will only win the entire game by being the first to come up with 500 points, usually earned throughout different rounds of the game. The total score can be achieved by being the first to play all of one’s cards and scoring points for the cards still held by the other players.

According to the game’s website, the deck consists of 108 cards with “four each of “Wild” and “Wild Draw Four,” and 25 each of four different colors (red, yellow, green, blue). Each color consists of one zero, two each of 1 through 9, and two each of “Skip,” “Draw Two,” and “Reverse.” These last three types are known as “action cards.”

The game becomes so popular that the brand has sold billions of decks worldwide and has remained to be one of the best selling card games of all time. There are also videos, movies, and shows that feature the game as well as a game show based on playing UNO. A slot machine has also been based on the game.

While there is no clear rationale behind the sudden clarification of the rules made by the brand, the tweet which was posted two days ago and has already garnered thousands of reactions and comments, have solicited violent and shocking opinions from fans around the world.

“My deck, my rules…someone’s eating this +24,” asserted by one Twitter user who seems to be shocked and angered by the clarification made by UNO. Another Twitter user said that the rule cleanup ‘completely ruins the game.

Following the downpour of reactions from players on Twitter, UNO decided to post another tweet saying that the rule can also be used as a strategy.

“This is a completely valid move and the only sure way to assert your dominance at the table. See Also: House Rules, “ UNO wrote.

But players seem to be unfazed by the assertion of the dominance of the brand to the rules of their own game. As a response, a Twitter user bluntly exclaimed “your (UNO) rule sucks! “

Many responses to the tweet saying that no matter what UNO says, it’s the house rule that applies and that they will be playing the way that they want. Besides, “it’s not an Olympic sports.”

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April Fools Pranks: You’ll Hate It Or Love It



April Fools

April 1st is arguably the worst day of the year with April Fools being a somewhat acceptable reason to play, ideally, good-natured, fund, and perky pranks on family and friends. However, there just some who likes it a little bit further and may extend as irresponsible and insensitive.

But, whether you like it or not, you’ll have to endure April Fools until it passes. That is, of course, if you don’t work for Microsoft. According to a report, Microsoft’s Chief Marketing Officer Chris Capossela sent a memo asking teams “not do any public-facing April Fools’ Day stunts.” He notes that “these stunts have limited positive impact and can actually result in unwanted news cycles.”

In a hyper-involved society that social media created, people are keen into dissecting every piece of information that comes their way, especially when it involves big names like Microsoft.

“I appreciate that people may have devoted time and resources to these activities, but I believe we have more to lose than gain by attempting to be funny on this one day,” says Capossela.

Caposella’s full memo here:

Hey everyone,
It’s that time of year when tech companies try to show their creativity with April Fools’ Day stunts. Sometimes the outcomes are amusing and sometimes they’re not. Either way, data tells us these stunts have limited positive impact and can actually result in unwanted news cycles.
Considering the headwinds the tech industry is facing today, I’m asking all teams at Microsoft to not do any public-facing April Fools’ Day stunts. I appreciate that people may have devoted time and resources to these activities, but I believe we have more to lose than gain by attempting to be funny on this one day.
Please forward to your teams and internal partners to ensure people are aware of the ask to stand down on external April Fools’ Day activities.

Other people are also chiming in the 500-year old tradition isn’t an excuse to prank family and friends about breakups, pregnancies, miscarriages, coming out, or sexual assault. “There are many ways you can celebrate April Fools’ without hurting someone mentally or emotionally. It isn’t hard to be kind to others.”

Given all that, you still can’t deny that April Fools jokes, that don’t happen to hurt others, are just too funny to pass. It’s been in our culture for 500 years for a reason!

And, some of the funniest we found on the internet are conveniently documented on Twitter!


If you checked TMobile’s website, they had a one-day-only offering of their latest product, the TMobile Phone BoothE! Described as a vertical rectangular cube equipped with the latest technology that allows you to shut off all background noise to accept calls with obstruction and evesdroppers!

TMobile CEO made the announcement on Twitter saying, “Customer pain points come in all shapes and sizes!! For instance, trying to talk to someone on the phone when there’s non-stop noise all around you! Well turn that frown upside down and say hello to the NEW @TMobile Phone BoothE”

It’s obviously a hilarious joke about bringing back the phone booths to defeat the purpose the convenience of bringing your compact phone to make calls. At one point the video says, “You know it’s real because we placed an E at the end!” Absolutely hilarious!

Liberty Games

Liberty Games don’t only have one but three pranks in store this April 1st!

On their website, you can purchase a Star Trek Tri-Dimensional Pool TableOffice Simulator Deluxe Arcade Machine and Trump v Kim Nuclear Foosball Table each accompanied with a appropriate theme and concept that will have you laughing just by the thought of playing it.

The “Star Trek” pool table includes a “low friction polarized plasma atomic cloth”  and “photon-honed Gemulon V slate bed.” 

Features of the office simulator include special missions like feeding the fish, clearing printer jams and PowerPoint presentations.

The foosball table includes latex masks of President Donald Trump and Kim Jong-un and can have pitch mines and a thermonuclear foosball as optional additions. 

Michael Clark on Twitter

This Twitter user has a clever way of incorporating public restroom’s toilet paper dispensers into his April Fools prank and it only involves a sticker paper.

He printed the words “Voice Activated! Just say, “Paper towel, please.” and sticked it into the dispenser.

He said the third step is to wait and we can only imagine him laughing when people actually start screaming at the dispenser and waiting for nothing.

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