New AI System Aims To Eliminate Password Sharing On Netflix

AI System that aims to stop users from sharing passwords

Do you have a Netflix account or are you just borrowing from someone else’s?

A Netflix password can be a precious thing that’s offered to a romantic partner, friend, or gifted from a family member. But for a software company, these parasites and freeloaders should be tracked down.

The UK-based software company, Synamedia, has come up with a new AI system to prevent people from sharing their account details on Netflix and other streaming services.

Synamedia uses machine learning to analyze account activity and recognize unusual patterns, such as account details used in two locations within similar periods.

The video software company unveiled the artificial intelligence tool at the Consumers Electronic Show (CES) 2019 in Las Vegas, claiming it could save the streaming industry billions of dollars over the next few years.

“The company’s plan is to shut down accounts with an extreme amount of password sharing, but in minor cases— say, a password shared between a family — then the head of the account will likely be prompted by email into subscribing to a premium account,” said Jean Marc Racine, Synamedia’s Chief Product Officer

“Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service.”
“It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”, Racine added.

Recent research from Magid found that roughly a quarter of millennials share their username and password for video streaming services with friends.

The new system — allegedly known as the “Credentials Sharing Insight” — is currently being trialed by some firms, though Synamedia won’t say which ones. However, the firm sells presently other services to some of the biggest names in the business, including AT&T, Comcast, Disney, Verizon, and Sky. Just today, Sky announced it was taking a stake in the company.

Whether Netflix will take such drastic action remains to be seen, but you might want to think about setting up your account shortly, or if you’re sharing your password, now could be the time for a chat with your family and friends about getting their own. I mean you wouldn’t want to miss out on the lovely Marie Kondo and her effective cleaning and decluttering tips now, would you? Or catch up on Joe Goldberg’s stalking skills? No, I didn’t think so.

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