Alexander McQueen has moved to a Smiljan Rodic – designed flagship at 27 Old Bond Street in London to open experience for young talented fashion students.
The top floor of the said space will be an area entirely dedicated to the creative process of the past and present collections of the McQueen brand.
The space that also features archival garments and present designs are adorned with photography and artworks, as it hosts a series of exhibitions and talks to inspire budding and promising fashion talents.
The first of which – Unlocking Stories – is an in-depth talk about the summer/spring collection of 2019 and the process behind it. It talks about research narrative, teamwork, and craftsmanship that created the recent designs.
They have also invited schools, colleges, and universities to participate in talks and seminars to be led by Creative Director Saray Burton and fashion critic Sarah Mower.
It was also revealed that each season, different fabrics would adorn the façade of the space as well as the dressing rooms to reflect the new collections and McQueen’s obsession with nature.
As Vogue reported, “Lee McQueen’s presence is still felt in the city’s budding creative sphere and in his brand that encourages future McQueen to create.”
Alexander McQueen has left a mark in the fashion world as the founder of his clothing line before his name and has received multiple awards in fashion until he commits suicide in his house in 2010.
After his death, the brand has continued to progress, and his name became synonymous to fashion. He was the creator of the famous Lady Gaga all-meat-couture. He continued his legacy through his flagship stores that have since created collections in honor of his greatness.
At the time of Alexander McQueen’s death, he finished 80% of his final Autumn/Winter collection. The unfinished collection was presented during Paris Fashion Week on 8 March 2010, to a select handful of fashion editors in a mirrored, gilded salon at the 18th-century Hôtel de Clermont-Tonnerre.
Sarah Burton, McQueen’s long-term right hand, was named as the new creative director of Alexander McQueen in May 2010. In September 2010, Burton presented her first womenswear collection in Paris. /apr