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Will Food Personalization Be The New Diet Trend?

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Food Personalization the new diet trend?

With over 56% of millennials believing that healthy food options (living healthy) are much more important than saving money. The challenge to convince, at the same time, showcase result-driven diets is the new trend for health and wellness markets.

The current estimated value of the global health and wellness market will reach a booming $815 billion by 2021, and this forecast opens tons of opportunities for businesses and consumers alike.

One of the healthy diet trends that are seeing significant popularity over millennials is Food Personalization. And, if this is the first time you’ve encountered what Food Personalization is, we’re here to discuss to you what the diet is all about and how it has become the future of nutrition.

Well, Food Personalization is as simple as eating food based on what your body needs. This diet sees your body’s genetics to provide personalized nutritions for a much healthier meal and a more efficient diet.

The Food Personalization trend sparked interest to multiple food and beverage businesses which invested millions to fully understand and apply the concept of personalization.

Food Personalization first received apparent recognition after PepsiCo’s “Drinkfinity.” The reusable plastic bottle adds a “pod” that enable consumers to mix ingredients to the water depending on their needs. The initiative garnered positive feedback from global consumers as it embraced the passion for personalization.

Currently, further research on Food Personalization is ongoing to achieve a solid scientific foundation since, according to experts, is essential to understand the psychological and physiological requirements. Experts believed that Food Personalization offers endless possibilities for both consumers and businesses to fulfill mass satisfaction regarding nutritional products.

What benefits can Food Personalization offer?

In general, personalizing your nutrition based on your genetic make-up is beneficial to an individual already. Consuming food that your body needs provide a significant amount of satisfaction among consumers. This form of diet also aids the growing obesity and malnutrition epidemic.

Food Personalization introduces a more healthy and sustainable nutrition in the future. Regarding technology, current wearable tech like FitBits will transform into a more diagnostic and hormonal through the solid scientific foundation of personalizing nutrition.

Food Personalization aims to revolutionize how we consume nutrition. With the increasing demand for health trends that can extend life expectancy and preserve youth, such diet are essential in keeping the current generation health-smart.

Environmentalist. Consumer Tech Journalist. Science Explorer. And, a dreamer. I've been contributing informative news content since 2010. Follow me on all socials!

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Editorial

[Opinion] Black Men Are Being Lynched By White America; But Not Bill Cosby

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Black Men Are Being Lynched By White America

In the height of the extensively publicized trials of the likes of Bill Cosby, R. Kelly, and the recent documentary about Michael Jackson, black men who are facing allegations of sexual abuse and harassment, a polarizing contention is often brought up in both formal and informal forums: the white media publicly lynching black men.

The narrative is straightforward: white people are publicly lynching famous black men to extents that invalidate their achievements and contribution to the society through double standards that seem not to apply to white men accused of the same things. And there is a massive contingent of black people who believe in the conspiracy that Bill Cosby is tried as a black man more than an American.

These people contend that there is a problem in the system where black men are the only ones convicted of crimes that even white people do. While this argument bears merit in cases where black men are innocent, it definitely does not work in the case of Bill Cosby.

Bill Cosby is serving a three to a ten-year prison sentence for sexually abusing a woman in 2004. The American Dad, a moniker he earned through his famous The Cosby Show in the 90s, was also accused by more than 60 women of the same things – sexual harassment, sexual abuse, drugging, sexual battery, and exploitation of minors. Amidst the damning amount of evidence piled up against Bill Cosby and the number of victim testimonies that proves his guilt, there are still people who believe that he is another victim of white persecution.

Bill Cosby, for all its worth, has leveraged on the narrative that he is a ‘political prisoner,’ who was convicted by a system that is rigged in favor of White America. His publicist, Andrew Wyatt, even claimed that Bill Cosby’s conviction is ‘public lynching of black people in America.’

We’ve heard the same sentiments from the estates of Michael Jackson, invoking the ‘public lynching’ narrative after the airing of Leaving Neverland, a docu-series that accused the late King of Pop of sexually harassing two young boys in the past.

In the same manner, R. Kelly, who is accused of sexually abusing underage women and is currently facing ten counts of aggravated sexual assault charges, even has supporters who paid his million-dollar bail and the $190,000 child support he owed from his ex wife and children so he can keep out of jail.

While it is true that White America is lynching a lot of black men, Bill Cosby and R. Kelly are not one of them. Black men are continued to be purged by law enforcement, and their blood seeps through every drainage in different towns. Black men are denied employment every day just because they are black. Police are called just because a black kid is present in a supposedly white neighborhood. Yes, black men are being lynched every single day. No doubt.

In using the public lynching narrative, what the likes of Bill Cosby and R. Kelly do, sexual predators that prey on young women, the message becomes devalued. It ends up as an excuse black people make up to get out of the troubles they have created themselves. It invalidates the actual real-life lynching of legitimate black people who are denied from their freedom just because they are black.

And in sexual assault cases, where victim testimony is the most persuasive evidence against an accused, using the lynching narrative invalidates the stories and the truths of the victims who have been afraid of coming out for the same reason that the lynching argument perpetuates fear. It discourages other victims to come forward and put sexual assailants behind bars. Worse, it encourages black men to become monsters, as it gives them a convenient way out.

More importantly, the black lynching argument, especially in the case of Bill Cosby, who has been convicted of a crime in a fair judicial procedure, slaps the memories of those who were lynched in history. Black men and women who were denied the right to a fair trial and was executed just because they are guilty through the virtue of their skin color.

White America is lynching black men; but no, Bill Cosby among others who use the argument as an excuse to solicit undeserved public sympathy is not one of them.

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Editorial

Businesses In Middle East Urge To Remove VoIP Services Banning

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Will the Middle East witness the technological revolution brought by VoIP?

Some Middle Eastern countries seem to have a problematic relationship with VoIP services and other apps such as Snapchat, Skype, Line, and Tango. Over the years, residents in Saudi Arabia and Qatar were struggling to use VoIP services.

Like Qatar, near the United Arab Emirates, had a similar situation where these types of services are not welcome. WhatsApp and Snapchat calls have historically blocked along with Facetime. Other states in the region have also adapted to the restricting policies, where access to VoIP and social media providers are blocked.

Today, with the advantage of VoIP services to either big or small enterprises, businesses are thinking of ways on how to experience the benefits of using the said service. However, due to certain restrictions implemented by telecom firms, these entrepreneurs may have lower chances of getting the service – or none at all.

Without allowing VoIP calls to do personal and business transactions, how can countries in the Middle East, which strive to become the first in everything, including digital communication, attain its goals?

In September last year, Khalaf Al Habtoor, chairman of Al Habtoor Group and a prominent Emirati, as well as, a Dubai-based billionaire, had called the attention of UAE’s telecom firms to lift the banning of VoIP services including free calls through WhatsApp and Skype.

Habtoor’s uploaded a video online, which was viewed by a lot of people who later supported his call, to lift the ban. The businessman addressed his issue to the telecom firm and its management, indicating that WhatsApp, Skype, and other online apps, are widely used without fee by mostly everyone in the world except for his country.

Habtoor is just one of the many businessmen who strive to improve the business sector of the country. Many small and big enterprises acknowledge the benefits of using VoIP phone system in dealing with customers, not just within the country, but especially in international areas.

Since UAE telecom firms block VoIP calls, residents have to use alternatives provided by local telecom service providers. Although UAE claimed to encourage the availability of the latest technology to its citizens, it still has these rules that “no person or business within the State may sell VoIP calls or services to the public or businesses without a license.”

Moreover, in countries like the UAE and Qatar, regulatory requirements can make it difficult for VoIP providers to operate in the same way as they do in other nations. Currently, the only two licensed entities by ictQATAR, a communication regulatory authority in Qatar, are Qatar Telecom (QTel) and Vodafone Qatar.

With the collective efforts of the people in calling for this ban to be lifted, Arabic Daily, Al Ittihad reported earlier this year that the UAE telecom regulator would be having an official meet up with Microsoft and Apple, focusing on the potential lifting of an injunction on Skype, FaceTime, and VoIP services. This announcement sparked hope to the residents, especially to business people, who aim to bring its products into the world market.

With its fast-growing youth population, diversity and innovative nature, the Middle East is a key developing market for Microsoft and other VoIP companies. Let us hope that through persistent call and endless appeals, these countries will finally open its window for a technological revolution.

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Editorial

Cx-Centric Communication Can Go A Long Way: Build Your Strategy Around Your Customers

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Here's our in-depth analyzation and discussion on how businesses can improve customer service

Communication is the pillar of excellent customer service. That is why Gartner predicts that businesses will invest a massive $1.5 trillion of their IT budget to communication services technologies. Managers from across industries are looking for new and innovative ways to reach out to their customers and to improve their customer service productivity.

However, spending money and investing in technology is not enough. Deep understanding of customers and the ability to determine touch points and motivations by following their decision-making journey is necessary for companies to maximize the benefits of their investment.

Unfortunately, most businesses don’t.

While most companies heavily invest in keeping customer relationships at a positive, many of them fail because of their inability to make their efforts customer-centric. That is when they focus more on trying a lot of cx service strategies that don’t necessarily work in their customer base.

Understand your customer, listen to them.

As we live in a technologically advanced world (well, relatively), where artificial intelligence (AI) can effectively tailor services to a customer based on its history and behavior, the way customers respond to companies have also changed. Right now, people also expect the same level of automation and customization as other services offer them.

Customers do not want generic treatment anymore. They want a service that is tailored to their needs and provide solutions specific to their problems.

Customers now want to have the ability to decide what channel to use for business communication; from phone and email to online chats and forums, SMS, and various social media platforms and apps. In fact, a study conducted by Microsoft revealed that 66% of American consumers actively use at least three different communication channels to contact businesses.

These small hints that customers drop to businesses and a company’s response is a make-or-break deal. This information has to be harmoniously collected by the company to provide the proper customization that customers crave. However, due to the complexity of technology, managers and businesses often get past behind.

Customers are well ahead of most businesses in this aspect; using new tools more quickly than companies can instantaneously adapt to get their customer service teams up to speed. But, even when companies do take these technologies, in hopes of serving their customers, they often fail to use the tools harmoniously. As a result, managers and businesses struggle to keep track of what customers are communicating across different platforms, which negatively affects the customer relationship.

Do not let your customers repeat themselves

There is nothing more frustrating than having to repeat yourself. That is why, studies have revealed that 63% of business professionals experience communication-related issues with their customers, colleagues, or team that stop them from achieving business goals at least once a week. This eventually led to losing their customers in the process.

Without the ability to understand your customers at first touch base, it’s easy for them to feel less valued. At the same time, it is also frustrating for businesses to not have relevant information about the prospective and existing customer journeys at their disposal.

A survey by The Northridge Group found that one-third of consumers say, customer service personnel, rarely or never know about their accounts. Half say the staff rarely or never know their history with the company. And, even more (54%) say customer service representatives rarely or never know the previous reasons they’ve contacted the company.

On the other hand, studies also suggest that adopting a holistic and customer-centric approach the company can deliver a more compelling message, resulting to reduced call center volume to reduced customer churn and reduction of operational spending.

What can you do?

In today’s business environment, in order to succeed, businesses should shift the focus from how consumers contact them to how the information they can collect from every contact used to transform their overall experience with the company.

MIT Sloan senior research scientist, Peter Weill, chair of the Center for Information Systems Research, has said that “to increase the quality of the customer experience using digitization dramatically usually does require fairly radical organizational surgery.” And, I couldn’t agree more.

Numerous technologies are available right now in the market. Managers and business owners should be able to find a tool that helps them with their communication needs. Digitizing their communication processes and using VoIP and artificial intelligence is one way to do it. /apr

READ: Best Contact Solutions for 2019 to help you in choosing the top notch customer solutions for you!

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