Podcasts will now be tracked using RAD technology

Podcast partners with RAD

Podcasts are free services on the internet allowing users to download or listen to audio files from specific apps. The audio files come in series, news, and others are audio files of preaching sermons or books.

These are very helpful for people whose learning skills are through listening. It makes it easier for people to connect more with this type of social media.

The podcast industry has now thought of adding another source for them to track their users’ behavior. They want to know the different details on their listener’s metrics.

The industry will gain access to other information such as downloads, specific time on when listener’s start and stop the audio files including the advertisements. It is more like tracking the users’ history on podcasts.

This type of technology is not new for other social media apps that already have tracking histories. On other sites, the location, scrolling history, screen captures, surveys and other possible activities are previously being noted unlike in the podcast industry. It will be something new for their users in the months to come.

Accordingly, there have already been 30 companies that have partnered with RAD—the technology responsible for tracking and analytics.

This technology aims to connect with publishers, allowing them to collect more standardized and more comprehensive listening metrics from their users.

However, people have been questioning the need of tracking their activities in using audio files. They have been worried about possible breaches on their data and information.

Also, it would cost additional time for listening on promotional ads that cannot be skipped, surveys that have to be answered before you can proceed to your files. It might cause hassle on the listener’s part.

Meanwhile, RAD and the Podcast Industry made it clear that the additional development shall not threaten their user’s privacy and information. They are continuously in commitment to have their privacy kept. But, there were no clear statements on how the ads and other monitoring will affect the listeners.

Marco Arment commented on Twitter on Wednesday that there might be no advantages in collecting listener’s data and said that he wouldn’t be supporting such activity in Overcast.

He added that the podcast industry had already enough listener’s data through their IP addresses alone and that the benefits are unclear to the apps requiring them more work to be done.

Arment also said that it is a ‘privacy violation’ and users might object when they get to understand it fully.

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