You probably have no emotional bone in your body or no heart left if you didn’t at least get some type of tug at your heartstrings over the Budweiser Super Bowl Commercial titled, “Lost Dog.” The spot is a short 1 minute long which in Super Bowl costs runs around $8 – $9 million dollars to air but the commercial didn’t need any more seconds, it portrayed the rescue operation by Clydesdales you wanted to see.
The story in the commercial shows a rancher packing stuff up when a brand new baby lab puppy gets caught in a horse trailer and ends up on a journey away from his home. The Budweiser puppy escapes from the horse trailer when there’s a jolt on the roadway and ends up in the streets as a homeless puppy. You see the puppy suffering, cold and getting rained on as he’s hunkered down wanting to find his owner.
All while the drama unfolds on the commercial you get a powerful soundtrack of I’m Gonna Be (500 Miles) performed by Sleeping At Last which has the song listed on iTunes if you want to download it.
After you see the puppy lost in the streets you can see the owner posting “Lost Dog” signs throughout his neighborhood trying to get their lost puppy back. Not too long after all that, the puppy finds his way into a cold damp forest that starts to look pretty eery and sure enough a problem shows up. What looks to be like a wolf starts to growl at the puppy and ready to attack. The Clydesdales look very distrest and can either see or hear that their puppy is in trouble.
After some kicking and pushing the Budweiser Clydesdale horses break out of the barn and erupt out to save the puppy from the wolves. The horses then lead the puppy home to the driveway leading back to his home as the puppy is running with dirt and mud all over him. The ranch owner sees the Clydesdales and the puppy rushing home and all is well again at the Budweiser Clydesdale Ranch. The ending tagline for this Budweiser hit is that the Clydesdale horses and this puppy are #BestBuds.