I’m going to get right to the chase and tell you that I expected the Amazon Fire Smartphone to be really unimpressive, cumbersome and a let down. Why did I think the Fire Phone would suck? Well, if you read all the reviews that have been coming out about the phone everyone sounds like they’re extremely depressed about the phone, it’s quality, features and what it does. I’ve read that the Amazon Fire Phone really has nothing new to bring to the table. I’ll just let you know right off, I have no clue what these people are thinking, this phone has innovated in areas other companies have not.
I got my hands on the Amazon Fire Phone last week on Friday and had the whole weekend to play around with it and experience what I like and don’t like. The first thing that wowed me out of the box was the Dynamic Perspective. I was actually expecting some type of 3D Display like the HTC EVO 3D I had seen before, but Amazon’s version of 3D was entirely different. First off, the screen on the Amazon Fire Phone is crystal clear and there is no wonky weird filter to make the screen look 3D. Instead the Dynamic Display shows the entire time when the phone is turned on.
The first place you’ll get a taste of the 3D like dynamic display is when the lock screen displays. The screen magically lets you look “into” the phone as it has depth and you can almost look around the corner from all of the displays. What I finally figured out was that I didn’t even have to physically move the phone. The Fire Phone can be lying on a table or it can be on the floor and as long as the Fire can see your face from the four cameras on the front, it will readjust the display according to where you are. You’ll find yourself bobbing and moving your head to get a different view.
The dynamic perspective is the most impressive feature to me and is used through your entire experience of the phone. The fonts on the Fire move towards the direction of your gaze and the app icons also have a 3D tilt like they’re standing off of the phone when you move your head or physically tilt the phone.
Fire Phone Gaming
Gaming on the Amazon Smartphone I could see could definitely become a big selling point as it gives your more control and perspective than you’re used to with another smartphone. I played the game called, “Clay Doodle” and was really impressed with the way you can mold clay but spin what you’re working on with a title of your wrist. The phone almost merges with your world becoming part of it, which truly impressed the heck out of me. Another fun game I became quickly obsessed with was the Monkey Buddy app which allows you to have your own monkey that you can pet, tease, knock off his pedestal and do all sorts of tricks and things with. You can give the phone a good shake and the monkey will wobble. Pull your phone back and wave at the monkey and believe it or not, he waves back at you as he watches you with the four cameras on the front. Kiss at the monkey and every once in awhile he’ll give you a big old smooch. I can see kids, teenagers and adults alike finding new ways to interact with their games. If you ask me, this is a step into the future and it really makes me think about what is down the road in 5 – 10 years when games are completely interacting with you and you’re immersed.
The maps feature is pretty darn cool as well as it gives you the tilt functionality and brings in the 3D view where you can look around things in the map environment. It’s certainly a new way to look at your location and give you a new perspective. You can tilt the phone to bring up different menus not only during the maps app but at any time while you’re using the Amazon phone. It’s intuitive and seems to add extras to the phone that you won’t be use to in a good way.
Tilt Menus & Reading Scroll
The tilting functionality allows you to even use the phone with one hand. This could be useful for those that want to drive and refuse not to put down their phones while on the road, not something I’m recommending but I can see how it would help. One tilt can bring up an entire app access menu, the other can bring updates, weather, shortcuts and more. Speaking of tilting, I found out by accident that while you’re reading the Fire Phone has an automatic scroll function when you tilt it just slightly. You can speed up your reading scroll by tilting more or completely stop it by leveling out the phone.
So I seem to love the phone, what is it that I don’t like? I don’t like that Amazon’s phone is like an iPhone with glass on the front and the back. Accidents happen and covering everything is glass is classy but it’s also ripe for create trouble, cracks and damage. When using the phone for even moderate amounts of time I’ve also noticed it gets quite hot. I was walking around an outside mall with the phone in my cargo pocket and found it pretty sizzling just sitting there in my pocket.
Amazon Prime & AT&T Exclusive
If you’re ready to try this new phone out it seems that AT&T has the hold on exclusivity and they’re the only one you can get this phone that breaks that mold right now. I seriously think that this phone has a new way of looking at a smartphone implemented into daily features that impress, simplify and bring this device a little closer into your living breathing world. On top of that, if you’re an Amazon Prime junky like me, you’re going to love buying things so quickly and easily with FireFly and all the built in Prime integrations. All those negative reviews of this phone still leave me puzzled, enjoy this phone if you decide to make the jump!
IGN Demo & Walthrough of Amazon Fire Phone’s Features
Amazon Fire Phone Review
AI Researchers Asked Amazon To Stop Selling Rekognition To Law Enforcement
The rise of the facial recognition technology has been shrouded with controversy as issues of privacy and abuse become the central concern in handling the said innovation. Companies producing the technology, like Amazon, have repeatedly been slammed for their move to sell their version of the technology, the Rekognition, to law enforcement agencies amid calls to stand down following the uncovered flaws in the software’s system.
Now, the world’s leading artificial intelligence experts, tech researchers, and academics joined together to call out Amazon for selling their “flawed” system to law enforcement agencies, racing concerns of security and police abuse aided by Rekognition.
The experts – together those from Amazon’s competitors like Google, Microsoft, and Facebook – published through an open letter to Amazon, the different issues they raised against Amazon and the Rekognition. They are also asking the company to stop selling the software to the police.
“We call on Amazon to stop selling Rekognition to law enforcement,” the open letter highlights.
The letter was premised on the recent study conducted by Inioluwa Deborah Raji and Joy Buolamwini, published at the AAAI/ACM conference on Artificial Intelligence, Ethics, and Society, where the researchers found out that the version of Amazon’s Rekognition tool which was available on August 2018, has much higher error rates while classifying the gender of darker skinned women than lighter skinned men (31% vs. 0%).
In January, Amazon came into heavy scrutiny after the researchers from MIT and the University of Toronto have found out that their facial analysis software mistakes dark-skinned women to men. Results have shown that Amazon’s facial analysis have mistaken 31% of black women as men compared to 7% of white women being mistaken to men. The results also revealed that the analysis for men has essentially no identification.
Citing a statement from Amazon’s vice president Michael Punke discrediting the study conducted by Raji and Buolamwini, the letter notes several important facts “reinforcing the importance of the study and discussing the manner in which Wood and Punke’s blog posts misrepresented the technical details for the work and the state-of-the-art in facial analysis and face recognition.”
According to the open letter, there is an “indirect or direct relationship between modern facial analysis and face recognition (depending on the approach)” and that the findings of the earlier study could severely impact people’s lives, especially when applied by law enforcement.
This specific argument responds to a statement made by Amazon’s Web Services’ General Manager of Artificial Intelligence, Matthew Wood. He argues that facial analysis and facial recognition are not one and the same.
“Facial analysis and facial recognition are completely different in terms of the underlying technology and the data used to train them. Trying to use facial analysis to gauge the accuracy of facial recognition is ill-advised, as it’s not the intended algorithm for that purpose,” he said.
The AI experts in the open letter raised that there are no laws or standards to ensure that the use of Rekognition remain in the manner that “it does not infringe civil liberties.”
“There are currently no laws in place to audit Rekognition’s use; Amazon has not disclosed who the customers are, nor what the error rates are across different intersectional demographics. How can we then ensure that this tool is not improperly being used as (Amazon Web Services GM for deep learning and AI Matthew Wood) states,” the open letter reads.
According to the signatories of the letter, what can be relied on in the absence of legal controls are analysis and audits of independent and unbiased researchers “with concrete numbers and clearly designed, explained, and presented experimentation, that demonstrates the types of biases that exist in these products.”
These independent studies, as the open letter said, are critical in raising alarms on using such “immature technologies” in volatile scenarios to ensure that privacy and other civil liberties are not infringed.
In the past, 85 social justice advocates, human rights activists, and religious groups have also collectively sent a letter to Microsoft, Google, and Amazon to ask them not to market their facial recognition software to the government.
Google has said that it will not be selling its technology unless all racial bias and misidentification issues are addressed while Microsoft has acknowledged that it is their company’s duty to ensure that their technology is used responsibly. On the other hand, Amazon has reportedly given a demonstration of their product to Immigration and Customs Enforcement Agency and will pilot the use of Rekognition to the FBI.
In the new letter to Amazon, 55 artificial intelligence researchers and tech experts from various universities across the United States have attached their virtual signatures. A registry for those who agree with the letter is also open for other experts to affix their signatures as well.
Amazon Knows What You Like And May Send Samples To Prove It
Everybody loves surprises and gifts, especially when these presents are your personal favorites. To some, there is a level of satisfaction knowing that you have made someone happy. The best people who may send you gifts are your family and friends, who know what you like. But, what if I tell you that other than your closest friends and relatives, someone will send you the same thing that you’re dreaming of having? Would this scare you?
Actually, it’s just Amazon.
Amazon steps up the game and aces other online retailers such as Best Buy and eBay. It is now sending samples and freebies to its potential customers based on consumers’ data.
Amazon is working on new ways to capitalize on its user data to boost purchases. This move is under the company’s current sampling program with a primary goal to maintain customers’ loyalty. Today, the top 20 products featured on its website are expected to deliver samples to its loyal customers. These items include BSN’s Protein crisp, Maybelline’s mascara, and Oxi-clean.
This program is one of Amazon’s rewards to its faithful customers who have been purchasing products for a long time. However, this comes as a surprise for many who don’t know about the program until they have received samples right on their front door. The package automatically includes a note with instructions on how to opt out in the program if customers don’t want to receive another sample in the future.
Sampling programs have been available in various iterations on Amazon over the years including a program that allowed primary members to purchase trial size products.
How Amazon does its technique to attract customers remains a mystery to some of its competitors. Based on the previous reports, the company topped the survey for online retailers and sellers in the country from 2018 until now. The business industry coined it as ‘Amazon Effect’ in 2018, where the retail giant’s success resulted in the bankruptcy of some companies including Best Buy.
Best Buy rose from ashes and created a new retail paradigm to keep up with its name in the field of online business. The company launched its “Renew Blue” strategy which focused on the five key pillars to improve and strengthen its business. One of its procedure includes a physical store. This technique allows consumers to experience essential physical interaction with certain products where they can purchase online but do not have to wait for products to be shipped or delivered to their home.
Now, Amazon depends on its marketing strategy to increase its sales. Its new style is undoubtedly enjoyed by many. One customer received a physical sample box of protein bar on his home in New York. Amazed by the surprise gift from Amazon, he posted a photo on his Twitter account drawing a lot of attention from the public.
Brandon Mullins has been a consistent purchaser of BSN protein powder through Amazon. With his records and history on protein purchases, he is likely the type of customer the company wants to target.
For BSN, the new technique allows them to introduce its latest products based on their customers’ history purchases. Generally, Amazon offers this style to its brand sponsors as a way to boost buying and increase customer satisfaction. However, if you think that this is free, well BSN, although did not disclose how much they paid Amazon, confirmed that a lot of money was involved in delivering door to door samples to every consumer.
Amazon takes the competition into a higher level. From its recommendation style, which offers customers an idea of what to search for a specific product, including items bought by others and trending purchases based on search frequency to today’s sample program.
As the e-giant continues to make history, others argued that this might violate data privacy act in the country. To send target samples to every prospect, the seller should access one’s sensitive data and purchase information which can be used against them once the issue reaches higher grounds.
But, if persistent advertisers do not creep you out in the online world, then it is only reasonable that the company is just strengthening the bond between its consumers and its brands.
Amazon Plans To Open Physical Grocery Stores
Amazon is planning to open its own set of new grocery stores across the major U.S. cities at the end of the year; the Wall Street Journal reported, Friday. The article said that the information came from ‘people familiar with the matter,’ but did not mention who these people are.
According to the report, Amazon’s plan to launch physical grocery stores is its attempt to broaden its reach in the food business and touch more aspects of consumer’s lives.
The sources reveal that Amazon’s grocery store will have its first outlet in Los Angeles, that will be open possibly before the end of the year. Additionally, the world’s biggest e-commerce platform has signed leases for at least two other grocery store location with a possible opening early next year. However, details of where these locations will be are still unclear.
Furthermore, Amazon is also looking at opening its own grocery store line in San Francisco, Seattle, Chicago, Washington D.C., and Philadelphia, the sources revealed.
Wall Street Journal said that its sources claimed that the new grocery brand would be different from Whole Foods Market chain, which the company purchased two years ago. It is not meant to compete with upscale Whole Foods but instead offers a variety of products at a low price point, different from WFM’s selling proposition of offering products with no artificial flavors, colors, preservatives, and sweeteners.
These people who claim to know about the plan did not mention whether the grocery line will carry the ‘Amazon’ name.
WSJ wrote: “After two decades of upending the retail industry by shifting shoppers to the internet, Amazon in recent years has become increasingly focused on physical retail, posing a threat to traditional grocers. The new chain would help Amazon in fulfilling a yearslong initiative to build out a physical grocery presence, which was at one point potentially envisioned to reach more than 2,000 brick-and-mortar stores in a variety of sizes and formats.”
For the last few decades, Amazon has grown as a company from a website that sells books and music that it initially was. Now, the company is a leading cloud computing agent, a significant player in Hollywood entertainment, a stakeholder in the world’s logistics service, and just recently have explored the world of digital advertising, finance, and health care.
Amazon, who briefly took the crown as the world’s most valuable public company, is set to broaden its portfolio to serve lower-income consumers. Recently, the company offered discounted versions of Amazon Prime to customers who are eligible for Medicaid and other government assistance programs.
“Amazon has had mixed results with its food-delivery business, and it wants to understand better how it can cater to grocery shoppers, according to people briefed on the company’s strategy, ” Wall Street Journal wrote.
After The Wall Street Journal reported news of Amazon’s plans Friday, share prices of other supermarket operators tumbled, with Kroger losing 4.5% of its value and Walmart ending down 1.1%. Amazon shares rose 2% on the day.
Amazon’s new grocery brand comes as roll out of cashier less Amazon Go that has since been tested in different upscale markets around the United States.
It is still, however, unclear whether or not the new physical stores of Amazon will be cashierless. One thing that the sources said is that the company is tilted towards customer service and pick – up capabilities. It is also heavily rumored that Amazon will have attached parking lots to speed customers’ ability to get the groceries.
These people have said to WSJ that Amazon is targeting new developments and occupied stores with leases that are about to end.
They teased that the new physical grocery stores could be in strip centers as well as open-air shopping centers. It is also revealed that the stores will be in about 35,000 square feet, a little smaller than the typical 60,000-square-foot supermarket.
“Amazon doesn’t want restrictions on the type of goods it may sell at its stores and wants the ability to change the store and sell health and beauty products; for instance, the people familiar said. Leases in shopping centers often include limitations so that businesses complement rather than cannibalize each other,” they added.
Several analysts have suggested that the strategy of mixing e-commerce with physical stores is the direction the e-commerce industry is heading.
Customers want to be able to shop when it is most convenient for them, which could be in-store, online or a combination of the two,” said a spokeswoman from the International Council of Shopping. /apr
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