A Kickstarter campaign started by Zack Danger Brown was simply to raise $10 to make his very first potato salad.
“Basically I’m just making potato salad. I haven’t decided what kind yet,” says Zack Danger Brown on the Kickstarter page for his crowdsourced potato salad project.
Within a couple of days, his kickstarter had raised more than $1,000. That’s when BuzzFeed interviewed Brown. “I’ve always enjoyed potato salad at Memorial Day parties and Labor Day parties,” explained Brown, 31-years-old, co-founder of the startup Base Two Interactive in Columbus, Ohio. “Early this week someone asked if I’d ever made potato salad and I couldn’t say that I had. So I turned to Kickstarter to change that.”
It started off simple. For $1, backers will get a “thank you” posted on Brown’s website, a picture of Brown making the potato salad, and Brown will say the backer’s name out loud while making the potato salad.
What started as something simple has now grown to over 595 $1 backers that will hear their name being said out loud while Brown makes his potato salad.
For $3, Brown will ship “a bite” of the potato salad. For more generous donations of $10, he’ll let you come hang out in his Columbus, Ohio, kitchen while he makes the potato salad.
Now he has started to add stretch goals.
“We’re really tearing through these stretch goals. I honestly don’t know what is realistic anymore. So, I thought maybe we try to double the current number?,” Brown writes on the Kickstarter campaign site.
The biggest stretch goal he currently has is if he raised $3,000 he would rent out another place to cook the potato salad. “My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let’s show them that potato salad loves the internet,” Brown writes on his Kickstarter page.
In a Q&A on Reddit, Brown said he never expected the project to go this far.
He has currently received over $24,000 with over 1,880 backers with 25 days to go.
However, before donating, potential backers should heed the only warning Brown has on the Kickstarter page: “It might not be that good. It’s my first potato salad.”
Brown told Crave in an interview, “Potato salad is just a vehicle that brought us all together. We’re all craving interaction and feeling like we’re a part of something bigger. Potato salad isn’t controversial, it isn’t mean or snarky. Potato salad is lawful good — something incorruptible that we can all rally around.”
According to Kicktraq, he’s trending toward nearly $143,586 by the time the Kickstarter ends in 25 days.