Seven year-old, Charlotte Benjamin wrote a letter to LEGO expressing her dissatisfaction with the toy having mostly boy people and not enough girl people.
Her letter to LEGO also expressed her concern with the fact that the LEGO girls at her local toy store only “sit at home, go to the beach, and shop, and had no jobs,” while the boy versions got to go “on adventures, worked, saved people, and had jobs.”
The 7-year-old’s letter to LEGO:
“My name is Charlotte. I am 7 years old and I love Legos but I don’t like that there are more Lego boy people and barely any Lego girls.
“Today I went to a store and saw Legos in two sections: the pink (girls) and the blue (boys). All the girls did was sit at home, go to the beach and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.
“I want you to make more Lego girl people and let them go on adventures and have fun OK!?! Thank you.
The letter has gone viral after her father decided to send the letter to The Society Pages website. The Society Pages shared the girl’s letter on social media where it has been re-posted and shared thousands of times.
There was a Lego Friends line introduced in 2011 and has more pink, purple and light blue bricks than other Lego themes, as well as redesigned figures with slimmer bodies and legs than the famous block-like Lego figure.
Lego said the Friends “mini-doll” was designed to have a “more realistic appearance” than the traditional Lego mini-figure.
It’s been criticized for being heavily gendered and reinforcing traditional roles for women.
With social media buzz, Lego responded to some of the criticism on Twitter, saying that it was designed with girls in mind, to introduce the construction toy to “more girls than the [approximately] nine per cent we currently reach.”
Looking to attract more female fans, LEGO also introduced a new scientist female figurine in September called Professor C. Bodin, winner of the ‘Nobrick Prize.’
“Although recently LEGO has started to design and add more female figures to their sets, they are still a minority. I have designed some professional female mini-figures that also show that girls can become anything they want,” Alatariel Elensar, the figure’s creator said.
“In general, we believe that LEGO play appeals to children of both genders and all ages. Building with LEGO bricks fosters the creativity of children which is why it’s our mission to offer any child — regardless of their age, gender or interests — a relevant LEGO play experience.”
7-Year-Old Writes Letter to Lego
A little girl wrote a super cute, yet very strongly worded letter to Lego, demanding the company let ‘girl people’ go on more adventures.
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