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Abercrombie & Fitch CEO Not Wanting “Plus Size” Women, ‘Thin and beautiful’ Customers Only



Abercrombie & Fitch CEO

Fashion through the years has always been an essential part of a person’s lifestyle. The type of clothes and accessories someone wears can usually say a lot about their personality. The fashion industry itself, has blossomed into the multi-billion dollar giant it is today and with thousands of outlet malls and clothing stores around the nation, it’s easy to know what trends are popular.

There is a growing trend from one of the biggest clothing stores in the nation; however, this trend comes with tremendous controversy and anger from a lot of people. Abercrombie & Fitch has been known for providing fashionable clothes, but for sexy and thin people only.Abercrombie & Fitch Mike Jeffries

The CEO of the company Mike Jeffries mentioned in a public statement that he doesn’t want larger people shopping in his store; he only wants thin and beautiful people.

“We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong in our clothes, and they can’t belong. Are we exclusionary? Absolutely,” Jeffries said.

“Beauty is everything,  that’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” Jeffries added.

It’s one thing to not want large people shopping in your store, but it’s another thing to actually exclude a particular gender from wearing your brand of clothing.

Jeffries talked about how he does not want overweight women wearing his brand of clothing and that they will never be part of the “in” crowd according to Daily.

It’s interesting that Abercrombie & Fitch offers XL and XXL to larger men but do not offer it to larger women. What’s the reason behind this? Robin Lewis, author of “The New Rules of Retail”, mentioned the reason the company offers larger sizes for men rather than women is to appeal to large size male athletes.

The author also explained the reason behind Jeffries approach to his limited target audience. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids’,” Lewis said.

“Companies that are in trouble are trying to target everybody: young, old, fat, skinny, but then you become totally vanilla, you don’t alienate anybody, but you don’t excite anybody, either,” Jefferies said.

The excitement to shop at Abercrombie & Fitch may be taking a big hit if this story angers a large portion of the company customer database. This issue will also give rival companies such as H&M who recently put a plus size model on their latest swimwear collection catalog and American Eagle the opportunity to add more customers.

The specialty retailer Abercrombie can’t be expected to appeal to everyone, but their brand’s standard of beauty may have run its course or least is decreasing in popularity.

67 percent of the apparel purchasing population fit the charts of “Plus Size” and it appears the numbers are growing all the time according to Yahoo.

“Too many companies are swayed into the “Pro-skinny fashion world” and the plus size market gets ostracized and seemingly discarded in department stores, if Abercrombie & Fitch  continues to ignore this Plus Size revolution, it could be very costly for the business,” Margaret Bogenrief of ACM partners said.

“I don’t think A&F will ever change its approach of only supplying to thin attractive people, the company is only interested in people with washboard stomachs who look like they’re about to jump on a surfboard, it’s always going to be that way unfortunately,” Lewis said.

If you do shop at A&F does this story effect your idea of how the company operates? Will you continue to shop there?

Boycott Abercrombie & Fitch & Their Ugly Small Clothes!

What do you think of Abercrombie’s sizing and the statements of the CEO?

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Adidas To Produce 11 million Parley Shoes From Ocean Plastic





Plastic pollution and improper waste disposal is a global nightmare, and it’s incredibly challenging to resolve. It could be anywhere; forests, communities, and the most profound of the oceans are already contaminated and disturbed.

Today’s headlines are filled with animals choked to death by plastic and garbage, especially those in the oceans. The waves and shores on most beaches contain wastes, floating bottles, single-use plastics, and the like. This trash is human-made, and it is just right that humans should resolve it.

It is an obvious issue that people do not want to face and talk about these issues because of guilt and shame. Years from now, the place we live in, the beaches we love, and the forests where we find lasting peace won’t be the same as it was the last time we checked on them. Our environment and natural resources suffer from the problem we have made.

There are a lot of movements and organizations pushing ocean clean-ups, proper waste disposal education, plastic elimination, and many more. The little efforts we do is an excellent start and will make a significant impact on the environment.

But, the big question is, what happens to the garbage we collected? How can we transform trash into something useful and environment-friendly?

Adidas announced its commitment to help reduce ocean plastic waste by creating 11 million pairs of new shoes out of plastic collected from the waters and beach sides around the planet.

This idea came from Cyrill Gutsch an activist designer who thought of developing a better and faster work on plastic and garbage that are always seen alongside beaches—where people run, jog, and rest.

The organization’s move to put work on these is not just a part of putting up awareness and educational programs on trash, but creating something out of nothing and transforming waste into something valuable.

This move will establish work for production and gain more out of the trash people get to pass by daily. The organization’s partnership with Adidas is a smart way of “marketing” cleaner beaches and oceans rather than imposing something people cannot cope up.

The power that fashion (and footwear) has is a robust platform to make people move faster in helping with this global issue, says Gutsch. Aside from this, people get to learn the importance and value of things that are around them, he added.

Through fashion and social media along with influential endorsers who are known around the world, it is easier to communicate with people from different parts of the globe. It becomes a trend in which people believe in too and never argue about.

It’s about time that we get a new perspective on saving our planet and earning from the human-made trash that has been disrupting the way we live. Since environmentalism started, it was all about “protesting and warning”—a good insight from Gutsch—and it was never enough to push people to their limits to help change the world on plastic-use and garbage disposal. People continued to do the same thing over and over again.

The product idea from Gutsch and the decision to turn ocean plastic wastes into materials used for Adidas’ athletic garments, is a scientific and creative level of art, he says. This initiative is a better way to actually “spread awareness” about the problem.

Parley shoes by Adidas started in the year 2017 and produced over 1 million pairs since its introduction. In 2018, they were able to make 5 million of environmentally-centric shoes made out of Parley’s ocean plastic.

However, trash is way more than the millions of shoes produced and has been adding up every single day. This fact is a sad truth that people have to face today. As ugly as it sounds, this is the hope environmentalists need to convince everyone that this is a significantly impacting issue that we all should do something and be part of the solution.

It’s not about how many Parley shoes Adidas can produce and perhaps when other shoe companies join the force, but it’s still about how people dispose of their plastic waste and having a changed heart towards the environment. The oceans are part of the world, and there are lives underneath waiting for people upland to do their job. Be the change the world needs!

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Jeffree Star Cosmetics Robbed $2.5 Million Worth Of Products



Jeffree Star

The beauty industry is worth up to billions of dollars, it is uncommon for people to try and get ahead and take advantage of other people’s hard work. Especially where makeup in today’s generation is selling fast and it’s selling big.

In the course of the works of the industry, it doesn’t come as a surprise if a design or products leaked on social media. However, it is surprisingly uncommon for unreleased products to be available in the market. But apparently, that was the case for Jeffree Star Cosmetics’ Magic Star Concealers.

Jeffree Star, a makeup YouTuber and founder of Jeffree Star Cosmetics, said in his latest YouTube video that one of his makeup warehouses got stolen with products amounting to over $2.5 million. “This is the biggest theft I have ever experienced in my entire career. This is the biggest hit as a brand,” Star says.

The news comes shortly after the makeup brand’s biggest sale to date with their new Blue Blood Eyeshadow Pallete and collection. Star says in his video, “this Blue Blood launch has been the biggest success of my career, biggest launch. It was insane…”

Star says that he and his team has been trying to confine the situation since the discovery of the robbery on March 19th. Star announced the launch of the Blue Blood palette and collection last March 15th and didn’t want news about the theft to spoil the flow, leading up to the sale of the product.

Moreover, Star explains “Two weeks ago, the morning of March 15, I uploaded the reveal video for the Blue Blood collection,” he started. “That night, at around 1 a.m., one of my stock and shipping facility warehouses was broken into.”

But, Star and his team were left uninformed about the incident until one of his staff went to work on Monday, March 19th and noticed that cameras were moved and doors were open.

Star says that he owned several warehouses in the compound, each used to store his make up for Jeffree Star Cosmetics, along with other businesses he is involved in or is associated to such as YouTuber merchandise Fulfilment Pick, pack, & ship company, Killer Merch.

Only one of the many warehouses owned by the YouTuber was robbed. Star says that he believes that it was an inside job based on the knowledge of the security measure, which the robbed warehouse lacked.

“I am so horrified that someone knew [the facility] wasn’t secure enough yet, and they hit us really hard. They came in through the roof. It was a very professional job. It was a team of people. And when you watch footage of this stuff, it is so gut-wrenching to see people just take your shit and put it in a truck and steal something that I’ve been working on for so long. I don’t even know how to explain it,” Star says.

Although he denies the rumors that any of his permanent staff was the snitch and said in his video that it may have been a temporary worker. Moreover, he also tweeted about denying the accusations on his staff and even went ahead promoting today’s video for the more information.

Star, in his video, claims that most of his unreleased concealers were stolen, along with thousands of units of lip liners, and highlighter palettes. Specifically, an entire shade out of Jeffree Star Cosmetics’ 30-shade Magic Star Concealers in shade C5 were stolen.

Star claims that he has involved local police enforcement and the FBI into the mess.

Apparently, as Star claims, these thieves are from black markets for makeup, a place where counterfeited, fake, under the table, and stolen makeup gets sold to various distributors.

He also goes to say that he wasn’t the first victim of like incidents as the issue was also face by another makeup company, Anastasia Beverly Hills a year and a half ago.

Moving forward, Star says that he will not delay or cancel the launch of his concealers and may fast track the launch by the end of April. Also, he states in his video that all the products that were stolen are insured and that he won’t be incurring any significant financial losses from the incident.

He just expresses that it’s hard to see his products where he invested a lot of his time, effort, and money to be seen online and are being sold without him being involved in the exchange.

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Michael-Jackson Inspired Garments Dropped From Louis Vuitton’s Collection



Louis Vuitton dropped Michael Jackson inspired collection

A few weeks after HBO’s premiere of Finding Neverland, a docu-series alleging the King of Pop, Michael Jackson, had sexually abused two dancers when they were kids, the late singer and his memory has faced tremendous backlash not only from the entertainment world but also from partners who initially wanted to honor his memory.

The recent of the said backlash is the announcement made by Louis Vuitton, the world’s leading apparel and bag manufacturer, to drop the Michael Jackson-inspired collection that it released a few months ago from its new collection.

The collection, which previously included garments inspired by Michael Jackson, was shown at the Paris Fashion Week in January on a set inspired by the late singer’s song “Billie Jean” video. Louis Vuitton’s designer Virgil Abloh also wrote a lengthy tribute to Jackson in his show notes and posted a poem about the icon on Instagram.

The collection featured a black T-shirt printed with Jackson’s trademark shoes and white socks, variations on the legendary three-zip red jacket worn by the late singer in the video for “Beat It,” and the flag of the singer’s home state, Indiana was emblazoned on one of the coats, among others.

Louis Vuitton announced that it would no longer make any piece from the collection “that directly features Michael Jackson elements,” Abloh added, “I strictly condemn any form of child abuse, violence or infringement against any human rights.”


Finding Neverland, and interview docu-series featuring the alleged victims of Jackson’s molestation has stirred so much controversy after it was aired a few weeks ago. The first part of the docu-movie revolves around Wade Robson and James Safechuck who claimed to have been systematically and sexually abused by the late famous pop star. The two said that they met Michael Jackson when they were child dancers, and he groomed them with particular measures so nobody would know the sexual abuse.

“He would run drills with me where, you’d be in the hotel room, and he would pretend like somebody was coming in, and you had to get dressed as fast as possible without making noise,” Safechuck said. “So not getting caught was a big, like, just kind of fundamental. It was very much a secret, and he would tell me that if anybody found out, his life would be over and my life would be over.”

“He was one of the kindest, most gentle, loving, caring people I knew. He helped me … tremendously. He helped me with my career. He helped me with my creativity, with all of those sorts of things. And he also sexually abused me. For seven years,” Robson stated.

Safechuck and Robson both allege that Jackson’s sexual abuse spanned several years, up until they were teenagers. Safechuck also said he felt Jackson separated him from his family. “At the same time the sexual relationship is growing, he’s working on pushing you away from your parents,” Safechuck said. “Or pushing you away from everybody else, and … and it feels more like … like it’s just you and him.”

The documentary also accused the clandestine relationship between Jackson and Brett Barnes as well as with Macaulay Culkin – who both denied the allegations and have publicly defended the late King of Pop from any wrongdoings. Barnes later denied the accusation.


Louis Vuitton is not the only entity which previously honored the memory of Jackson that has now turned their back to the pop star. A few days ago, the Children’s Museum of Indianapolis had also removed two of Michael Jackson’s memorabilia from display following the airing of Finding Neverland.

The removed items include Jackson’s iconic gloves and fedoras, purchased at auction in 2017, as well as an autographed Michael Jackson poster that remained to be on display in the museum until this month, when curators at the museum decided to remove the items in the wake of the allegations against Jackson in the HBO’s Finding Neverland.

“When we put together exhibitions, we look at the objects and their association with high-profile people. Obviously, we want to put stories in front of our visitors (showing) people of high character,” the museum’s director of collections Chris Carron said in an interview.

“When you learn new stories, or you look at something historical in a different way, then sometimes we re-evaluate whether that’s appropriate to be (on display).”

Other entities include The Simpsons franchise has removed a Michael Jackson-voiced animated episode called Stark Raving Dad (initially released in 1991), several radio stations have dropped MJ’s music from their playlist, and LA Lakers are no longer including “Beat It” as part of their in-game entertainment. /apr

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