Heinz may be a favorite and familiar choice when it comes to ketchup, but that might be changing for Texas and Mexico. Whataburger, the Texas-headquartered chain is entering the market.
“H-E-B aisles are about to include more Texas favorites,” said CEO Preston Atkinson. “Our condiments have become nearly as popular as our famous burgers, and with so much customer demand to get their hands on our special ketchup and mustard in larger quantities, it was only logical to bottle them up and make them available first through such a well-respected retailer like H-E-B.”
Whataburger will be sold in Texas and Mexico H-E-B stores starting this summer with their Fancy Ketchup, Spicy Ketchup and Original Mustard.
H-E-B will carry both of Whataburger’s ketchup varieties, Fancy Ketchup and Spicy Ketchup, in 20-ounce bottles and its Original Mustard in 16-ounce bottles.
H-E-B will also be launching their “Whatafries.” The H-E-B product is a potato chip version of the French fry, cut from real potatoes and available in a 7.4-ounce bag.
“Working together is a natural fit for H-E-B and Whataburger,” said H-E-B Group Vice President of Grocery Procurement Reade Ahrens. “Both H-E-B and Whataburger are Texas institutions that have been serving customers for decades, we’re both headquartered in San Antonio and have roots in Corpus Christi, and both our companies are committed to delivering everyday, quality products that families have come to expect.”
Harmon Dobson founded Whataburger in 1950 as a roadside burger stand in Corpus Christi. Today, the San Antonio-based company operates more than 740 locations in 10 states with sales of more than $1 billion annually.
H-E-B operates more than 350 stores in Texas and Mexico, employs more than 80,000 individuals.
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