Seriously? Do you really love Google Reader and were you really still using it? I think the signs are obvious and the reality of the situation to me, leads me to say, “Duhhh.” But that would just be childish of me and some of you that are reading this are upset and feel that you’ve lost an awesome tool to read and organize your news.
The first and biggest issue at hand to me is the fascination with RSS. You realize RSS usage has been dying a slow death since it’s inception, right? Well, if you weren’t aware of the balloon in the corner whining it’s last breath as all the air was let out, his name is RSS. Let’s take a look at this Google Trend of a simple term, “RSS.”
As you can see above, the sloping mountain that is plummeting towards a big ZERO, is our friend RSS and the Google search interest around that specific keyword. The peak of growth for the specific word RSS was in January 2006. Ever since then, it’s been all down hill for the Interest in RSS.
Now, don’t get me wrong, I loved RSS and used it religiously. I thought RSS was one of the best organizational methods to get notifications of news, blog posts and popular articles that were trending up. Google Reader served it’s purpose and almost served it’s last breath serving up the “typical RSS” reader users content for the day. Where did all those people go though?
RSS was transferred over into a more consumer-friendly application that every day people knew how to use, abuse and consume. Those apps are called Pulse, FlipBoard and Google Currents. Wait a second, “Google” currents, you got that right, they’re not out of the game. The interest and focus has turned over to the fastest growing niche since the invention of the Internet. Mobile. Mobile growth in smartphones and tablets has seen a phenomenal adoption that some have been touting for years.
In the above graphic you can clearly see the amazing growth of smartphone sales and tablet sales. Who’s not winning the race anymore? Desktop PCs and all of us awesome people that use Google Reader are on Desktop PCs. I’m not aware of a smartphone Google Reader App, nor am I aware of a tablet Google Reader App that is currently available. As you can see from the Business Insider graphic that has a great article on the future of mobile associated with it, the number of mobile devices will dwarf the number of PCs in a very short time.
So, where will Google engineers be hanging their hats in place of Google Reader in my opinion? Most likely, Google Currents will be getting their love, development time and will also be getting people’s eyeballs.
As you can see from the Google Trend above, the current has been redirected into another Google product. The red trend line is “Google Currents” and the blue line is “Google Reader” from 2004 to 2013 present worldwide search interest levels according to Google Trends. As one bites the dust, one has been created to take over the interest of users to consume news, new blog posts and articles that are popular. The correlation is uncanny of Google Reader hitting a wall in 2012 and Google Currents being launched and taking away that traffic and interest in the other Google product.
Just to get the final point across, you can see that RSS continued it’s downward slope in interest starting in 2006. In mid-2009 was the start of a new Google Reader competitor that was fed by mobile growth in smartphones and tablets. The above graphic shows when the Pulse App newsreader was launched in mid-2009 with FlipBoard quick to follow, or should we say quick to clone?
Now let’s be fair, everyone brought something different to the table and Google Currents was no different launching in 2012. The mobile adoption is on and RSS usage in it’s “old form” is out and so is Google Reader. To be fair, people will still use the technology of RSS but the technology of it is falling into the background with the simplicity of apps, this is why Google Reader had to die. Let it rest in peace and make the transition like all the other cool people.
Google Reader Shutting Down! How To Export and 7 Alternatives
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