While everyone is getting ready to land in front of their TV sets to see if the Baltimore Ravens or the San Francisco 49ers will win the Super Bowl title, commercials are battling it out this year. VW isn’t new to the Super Bowl commercial circle and they’ve many home runs with previous commercials.
The last couple years during the Super Bowl VW has used Star Wars themed advertisements. Last year’s “The Bark Side” took off like a rocket ship for the automaker. The commercial last year played on the success of the young boy trying to capture the force.
For this year, the animals and young kids have been put to the side and a corporate office environment sets the stage. The Volkswagen Game Day 2013 commercial starts out with employees in suits packed in a elevator when one guy proclaims, “I hate Mondays.” Another woman responds to him and says, “Yeah, they’re the worst.”
The solemn mood continues until a tall white man in the back of the elevator says, “No worries man, everything will be alright.” People in the elevator give quite a bizarre look as the Jamaican accented men says, “Yeah man” and starts laughing. The man with a Jamaican accent continues through the day at his office using his upbeat attitude and Jamaican sayings to brighten up the mood.
After the office was impossible to cheer up the man takes a few people for a ride in his 2013 Volkswagen Beetle. The slogan is, “Get In. Get Happy.” After the ride in the VW Beetle the group arrives back at work to a boss upset look at his watch as he says, “You guys are three minutes late.” As one of the employees that was previously grumpy says, “Don’t be no cloud on a sunny day.” From the passenger seat a top executive boss says, “Yeah” and something around the lines of chill. The negative attitude was diffused as the executive and man with a Jamaican accent fist bump and he says, “Respect boss man.”
VW proclaims, “That’s the power of German engineering. Das Auto.” All you have to do is Get in and Get Happy. The entire Superbowl Ad has a Twitter hashtag #GetHappy and even a website for people to join the conversation and learn how to make your grumpy friends happy. You can watch the VW Super Bowl Commercial below:
Volkswagen Game Day 2013 Commercial | Get In. Get Happy.
Watch our 2013 Game Day TV commercial, where you’ll meet Dave and his newfound sunny disposition (that manifests itself in a curious way), all thanks to his new 2013 Volkswagen Beetle.
Visit http://www.vw.com to download the song “C’mon, Get Happy” by Jamaican artist Jimmy Cliff and ringtones. Be sure to pick up Jimmy Cliff’s new critically acclaimed album REBIRTH, available now!
Other VW Super Bowl Commercials from previous years:
The Bark Side: 2012 Volkswagen Game Day Commercial Teaser
A canine chorus barks a familiar tune. A canine chorus barks a familiar tune in our Game Day teaser. Watch our 2012 Game Day commercial—it will all make sense.
The Force: Volkswagen Commercial
A pint-sized Darth Vader uses the Force when he discovers the all-new 2012 Passat in the driveway. This award-winning commercial first aired during the 2011 Big Game.