The smart phone market has been pretty competitive over the last few years with several popular phones making headlines and gaining thousands of customers. It seems like Apple, Samsung, Version, Sprint have been playing a long tug of war game, to try and be the superior technology giant in the United States.
There are certainly more companies than Apple and Samsung who have put out some pretty successful and popular phones in the market lately. One company in particular has unfortunately, kind of been on the back burner for awhile now, but with the new introduction of the Blackberry 10 line of smart phones, the company is looking to get back into top scale of popular devices.
Research in Motion introduced the new Blackberry phone at a media event Wednesday morning Jan. 30, the company mentioned that this event was the most important event in the company’s history since 1996, when its founders showed investors a small block of wood and promised that a wireless e-mail device shaped like that would change business forever.
The introduction of the new Blackberry 10 smart phones comes more than a year behind their original scheduled release date, but Thorsten Heins, the president and chief executive of RIM, along with other consumers believe these phones well certainly be worth the wait.
“I believe this Blackberry 10 series will restore this company back to glory,” Heins said at the press event.
The phone will release two variations of the BlackBerry 10, one a touch-screen model that resembles many other phones now on the market. The other model is a bit of a hybrid with a keyboard similar to those now found on current BlackBerry phones including a small touch screen according to NY Times.
The two phones will be called the Blackberry Z10, and the Blackberry Q10 both will have the same operating system similar to that of the iPhone and Android services. There is much more details about the Blackberry Z10 than the Q10 at this point, and the Z10 is a little bit different from normal smart phones in the market today.
Rather than having a physical keyboard on the phone it has a software keyboard which seems a little weird to me but that’s just my opinion. The company said they have invested a lot of time and money for this software keyboard which predicts words as you are typing, and you can swipe words into the keyboard according to ABC News.
The Z10 will also have a large 4.2-inch 1280 x 768-resolution display with a thin all-black body, 16GB of internal storage a 2 mega pixel front camera and a 8 mega pixel back camera.
To add onto the “uniqueness” of this phone, it brings a whole new level of touchscreen as the entire phone is based off the person swipe motions, there are no back or home buttons on the device. Not to be too discourage the Blackberry Q10 will have a small “qwerty” keyboard, 3.1-inch touchscreen, a 1.5GHz dual-core processor, 2GB of RAM, and AT&T LTE according to Engadget. Both phones will have a featured called the Hub, which brings in all your messages, email, Twitter, Facebook, LinkedIn etc.. into a universal inbox.
Blackberry also will be providing what they are calling BlackBerry Balance. It allows you to create different areas of the phone for work and your personal life, along with the highly anticipated new BlackBerry Messenger that will have voice and video chatting functionality.
“The phones are simply Beautiful and the operation system took a huge leap forward, but they’ll need to prove themselves in the face of a simultaneous onslaught of marketing from Microsoft, not to mention the continued push from Apple, Google and its Android partners,” Charles Golvin, an analyst with Forrester Research said. “This is a gargantuan challenge for a company of RIM’s size.”
The new phones will surely have a tremendous library of apps to persuade potential costumers to get the phone.
“We will be the platform launching with the highest number of apps on day one, the company has worked with software developers to stock its BlackBerry World store, which includes over 700 apps, music and movies,” Blackberry’s Chief Marketing Officer Frank Boulben said.
How much will the phone cost and when will it be available in the US markets? The phone would cost $199 for a two-year contract, the Blackberry Z10 is set to be release sometime in March, the Q10 late April.
BlackBerry 10 Live Demo
A live BlackBerry 10 demo at BlackBerry Jam Americas 2012 with Thorsten Heins showcased some of the newest features coming to BlackBerry 10
BlackBerry 10 Sneak Peek
At CES 2013, RIM’s Jeff Gadway shows off the new features of a phone that could decide BlackBerry’s fortunes in the cutthroat smartphone wars.