Facebook, the company that now owns Instagram made a small change to the company’s TOS and the internet is over reacting. The change is not really a negative change, but a tweak in the wording as it is being more aligned with how Facebook works.
Previously, the terms stated they could ” use, modify, delete from, add to, publicly perform, publicly display”. All of that is now replaced with “licence to use the content you post on or through the service”. I believe the recent terms are far less worrisome.
The new terms were released on Monday and go into effect on January 16th. Many users are claiming to have closed their account after seeing the change. The statement that has everyone concerned is below.
“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
Nilay Patel of The Verge points out, ” It’s a lot more like Facebook’s current “sponsored post” system than anything else — there’s no way Instagram can up and sell your photos to anyone, and advertisers are fairly limited in what they can do with those photos.”
The company has always had the right to use photos for advertising, but as of now they have not done so. Facebook has said this ad method will be coming in the future, but no real details have emerged on how this will be done.
Instagram can’t straight up sell your photos for money to a company, but they do have the ability to use the photos for advertisements. Again, this is not a change to what they have always had the ability to do with the old TOS.
Services are popping up all over that advertise being able to download your Instagram photos before you delete your account. Be cautious as many of these could be fake or spreading malware. Instaport appears to be a pretty big favorite of many users so far.
Users closing their accounts have jumped to other networks including PicYou, Hipstamatic, Camera+, Flickr and Hipster. Yahoo’s Flickr app appears to be again, gaining in popularity as the Instagram crowd thins.
Just last week the company released a major update to their iOS version. It now has the ability to apply filters to photos along with having a built in photo editing tool. An Android version is coming in the future, but no dates were given.
Recently Twitter updated its app to allow users to apply filters to their photos and make minor changes from within. This change came a day after Instagram stopped allowing their photos to appear embedded within tweets.
Facebook owns Instagram and they have recently stepped up their mobile ad based platform. Instagram has been operating without ads and that means very limited income. This ad move is not surprising and i’m sure most users will eventually agree it’s not the terror they once thought it was.
Instagram Terms of Service Can Make You an Ad Star
Bloomberg’s Michael Mckee reports on the new terms of service announced by Instagram that allows the company to share your information and use your pictures and identity in advertisements.
Instagram can sell users’ photos without notice