Jim Bell Leaving Today Show, After Ratings Slump with Firing of Ann Curry

Jim Bell Leaving Today Show

With the “Today” show reeling from firings and poor ratings, it looks like another shake-up is imminent and it will be in the form of another firing. The show is already fighting poor ratings in competition with long term rival ABC and its’ morning show, ‘Good Morning America.’ The firing of Ann Curry and replacing her with Savannah Guthrie was to supposedly help boost ratings and increase viewership in order to stay competitive in the morning time slot.

Unfortunately, the move backfired and led to a large exodus of the shows followers and videos after many voiced their displeasure of the humiliation and mistreatment the co anchor received. Being that Guthrie has not been a success as he might have hoped the person supposedly responsible for the firing of Ann Curry and in charge of the show, Jim Bell, has been reassigned and named to be the executive producer of NBC Universal’s Olympics coverage on a full-time basis.

The “Today’ show seemed to be doing well in the ratings as Mr. Bell took over the show in 2005 and was able to keep it No. 1 until this year. It was Matt Lauer in May of this year that addressed the poor ratings issue during an interview on CNN. He took responsibility for its’ lackluster performance and appeared on Piers Morgan on May 30 where he said, “Perhaps we have let up on in the past couple of years – the competition is tougher and there are a lot of challenges out there.”

He added that, “When people start to write articles about what might be wrong with the Today show you know where you should point the finger, point it at me because I have been there the longest. And it’s my responsibility.”

However, a couple of months ago, a decision was made that was supposed to help boost ratings and followers but totally backfired. Bell has said publicly that it was his decision to let go of Ann Curry and not that of her longtime co-anchor Matt Lauer, though he took most of the blame as far as the public was concerned.

Bell said at the time that Curry’s year in the co-anchor chair was enough time to determine she was not a good fit. Unfortunately, her teary on-air exit from the show did not please viewers and pairing Lauer with Guthrie did more to prove harmful to the show’s ratings than helpful.

So, it should be of no surprise that Bell was next to be shown the door, making some wonder if anyone else might be shown the door. As for Bell’s replacement, many in the industry feel the odds-on favorite is Alexandra Wallace, a senior VP of NBC News. It was reported late on Monday by The New York Times that she is expected to get the job.

Ann Curry Fired From Today Show

Ann Curry is taking on a new challenge at NBC News, she announced, “TODAY is going to be my last morning as a regular co-host of TODAY,” she said. “I will still be a part of the TODAY show family, but I’m going to have a new title and a new role.”

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