Today’s technological world is quickly expanding. It doesn’t take long for an idea to go from concept to launch. Moreover, it doesn’t take long for the rest of the world to catch on to a popular trend. In order to constantly whet the appetites of consumers and keep them technologically advanced, companies have to come up with innovative applications. Enter, augmented reality application development.
Augmented Reality Starts with Consumer Analysis
Before companies market their products, they need to perform consumer and behavioral analysis. What types of consumers will use this product? How much will they pay? What kinds of marketing will gain their attention? Today’s technological world is no different. When it comes to augmented reality application development, developers have to make apps simple for all ages and personality types to use. Furthermore, they have to ensure that their applications will stick across the board – otherwise it won’t sell.
Augmented reality applications are becoming more popular every day. These applications range from purely work purposes to sheer fun. Just about anything can find a way to incorporate augmented reality, including social networking. Now you can point your smartphone at a person and your phone will instantly recognize the person using facial recognition software. From there, social networking information is instantly accessible and all you have to do is click to add the person to your social media friends lists.
What’s Next for Augmented Reality Application Development?
It isn’t hard to guess where augmented reality will go next. Consider this: what if you could point your phone at a movie while you were watching it, and an app instantly recognized the movie and spit out the credits list? Well, there’s an app for that in the works.
Social Networking and Augmented Reality
Companies with social media fan pages are taking on the augmented reality fad as well. Now they’re integrating interactive applications into their fan pages that allow users to try on clothes or even participate in promotional games. For example, clothing maker H&M hosted their own Facebook scavenger hunt that required users to take photos of scavenger hunt items and share them with the Facebook application. Just by uploading the photograph a user was able to unlock a 10% discount and then try on clothes through their interactive application – never visiting the store itself.
Just like social media, augmented reality is here to stay. The only question is, what’s next for augmented reality application development and how will it impact our daily interactions, shopping and lifestyles?