When it comes to video games companies as big and old as Sega and Nintendo, it’s more or less expected that their logos will have altered somewhat over time (and indeed this much is evidenced by this infographic). However, are such logo changes always necessary and, if so, what is it exactly that causes them to be so?
One dominant force is arguably the simple need for modernisation: what may have been fashionable in the past might not strike the same chord with your target audience – or match the look of the rest of your products – forever. Nintendo, for example, definitely needed to update their logo, the simple handwritten rendering of its original company name Nintendo Koppai in kanji certainly not likely to have appealed to the worldwide audience they currently appeal to.
Similarly, Sega’s original logo, first introduction in 1951, would certainly have looked rather out of date if the company had continued to use it today. In comparison, the distinctive blue and white striped logo Sega switched to in 1976 certainly appears to have stood the test of time; unlike Nintendo, their logo hasn’t changed in all the ensuing years and certainly hasn’t suffered for it.
However, while most will agree that Nintendo and Sega’s current logos are both unique and timeless enough to identify both companies for many more years to come, what would happen if, in 2013, one or both of the companies decided to change them? No doubt there would be a significant degree of fan backlash if nothing else. However, as shown by a number of other companies in the video games industry who changed their logos in recent years, such an action is highly unlikely to result in something as major as a wholesale boycott; after all, surely brand loyalty goes beyond the logo itself?