The Domino’s Pizza menu has just been upgraded for one of the fastest growing markets in the food business. Customers who are going gluten-free in their diet are growing in numbers and their power has helped the world’s largest pizza delivery business decide to go that way too.
On Monday May 7th, 2012 Domino’s Pizza announced they will be selling the choice of gluten-free pizza dough. Domino’s corporate headquarters is based out of Ann Arbor, Michigan and they made the announcement from there that they would be the first pizza chain to offer pizza that is gluten-free.
Before the decision was made Domino’s consulted with the National Foundation for Celiac Awareness (NFCA) to make sure that everything they were doing with ingredients to their gluten-free menu was directly in line with the NCFA’s recommendations. Domino’s says in their press release that, “Domino’s new Gluten Free Crust provides a great-tasting option for consumers who previously could not enjoy pizza from the recognized world leader in pizza delivery because of sensitivity to gluten – a protein found in wheat, rye and barley.”
“Many of our customers have asked for a gluten free crust, and Domino’s is excited to offer a product to customers with mild gluten sensitivity – as well as partner with the NFCA, which has been instrumental to our learning more about how to take this step,” said J. Patrick Doyle, Domino’s Pizza president and CEO. “The prevalence of gluten sensitivity has become a real issue with significant impact on consumer choice, and we want to be a part of the solution. Now, the whole group can enjoy Domino’s with the addition of our new Gluten Free Crust.”
Dominos also started reaching out to people that eat Gluten-Free like Miley Cyrus on Twitter. The Dominio’s Twitter account @dominos sent a tweet to @MileyCyrus letting her know about their new gluten-free menu options:
— Domino’s Pizza (@dominos) May 7, 2012
There was even a video launched that will help educate customers on Domino’s new healthy pizza. You can watch the video below:
Domino’s New Gluten Free Crust Pizza
We’ve been working on this for a while and it’s finally ready for its close-up. Domino’s new Gluten Free Crust pizza tastes unlike any on the market that we’ve tried. Which is to say, it actually tastes like pizza.
Legal Disclaimer: Domino’s pizza made with a Gluten Free Crust is prepared in a common kitchen with the risk of gluten exposure. The National Foundation for Celiac Awareness supports the availability of Domino’s Gluten Free Crust, but CANNOT recommend the pizza for customers with celiac disease. Customers with gluten sensitivities should exercise judgment in consuming this pizza.
Some of the highest rated comments on this video say:
“gluten free ingredients DO NOT equal gluten free. I’m glad they are up front about it, but as a person with Celiac this makes no sense and only leads to miseducation and misunderstanding in the food industry as a whole. California Pizza Kitchen also tried this and it failed. Sorry domino’s, not going to work for you either!”
“at least they are trying they cannot build a kitchen special for use celiac people but hey it’s one step closer!”
“I got diagnosed with celiac 5 years ago at 14. I didn’t really have any of the classic symptoms other than delayed growth. Ate gluten my whole life and had no other problems (stomach, pains, etc). So call me crazy, but I’m gonna take my chances and order this pizza. I’m sure the only thing I’ll feel is satisfaction. While a guaranteed gluten-free option is still needed, (especially for those who have a more severe celiac case), here’s to hoping some gluten particles in the stove don’t kill me.”
“You know? Its a step in the right direction….I am sure we as consumers can help with the reduction of possible cross contamination…I would definitely NOT call it in…I would go, order, and explain to the person about it. I am sure the staff would not mind us walking them through it: wipe down the counter real quick, use a clean “rack” when making yours, when they cut it, make sure to use a clean pizza cutter…I wouldnt be surprised when this catches on, stores have their own “GF Prep” area”
People on Twitter have their own things to say about Domino’s Pizza Gluten Free launch.
Some of the opinions are good and some are bad. Let us know what you think too!
Dominos introduced gluten free pizza today!!! Yessssssssssssss
— Tristan Shore (@TShore4) May 8, 2012
— Alexis (@pumpedpumpkin) May 2, 2012
Dominos is expected to announce gluten free pizza today. And PF Changs is becoming more gfree. Hope some of their new entrees are vegan.
— Kristen Kaleal (@kristenkaleal) May 7, 2012
— PinchingAbe (@PinchingAbe) May 7, 2012
— Julie H Ilkovich (@JulieinNYC) May 7, 2012
Dominos to offer gluten free pizza covered in gluten. Guys, you’re missing the point.
— Bill McCandless (@bmccandless) May 7, 2012
— Leah McGrath, RD (@LeahMcGrathRD) May 7, 2012
However Domino’s has said that the pizzas will be cooked in same oven as other pizzas ow.ly/aKXiU read more here
— Celiac Research-CFCR (@CeliacResearch) May 7, 2012
— Allergy Annie (@AllergyAnnie) May 8, 2012
Kudos to dominos to making gluten free pizza. One downfall is you’re telling everyone it isnt gluten fre…whats the point? #soclose
— Don Laird (@LaughOutLaird) May 8, 2012