The limited edition of Nike’s $220 Foamposite Galaxy shoe caused a riot at the Orlando’s Florida Mall. The crowd was asked to wait across the street when the mall closed, but once one person ran across the street towards Foot Locker, others followed.
Around 9:45 p.m. hundreds of people packed in the Orlando’s Florida Mall parking lot, wanting to buy the limited edition glow-in-the-dark shoe at midnight. More than 100 law-enforcement officers from the Sheriff’s Office, the Orlando Police Department and Florida Highway Patrol arrived to push back the crowd.
Finally after the crowd got to be so bad, officials decided not to have the release of the limited edition Nike shoe. A deputy drove around the mall parking lot and announced on a loudspeaker, “Florida Mall is closed. Please leave the premises. This is an unlawful gathering. There is no shoe release tonight.”
Foot Locker House of Hoops said in a statement, “Due to safety concerns, the Foot Locker House of Hoops stores in South Park Mall and Crabtree Valley Mall are canceling the All-Star releases this weekend. Our priority is the safety of the community. The following Foot Locker House of Hoops stores have also canceled the All-Star releases: Florida Mall, Pembroke Mall, University Mall in Tampa, Southlake Mall and PG Plaza.”
One person wrote about the Florida Mall Foot Locker closing, “House of Hoops Florida Mall, you brought this on yourself for what you pulled at the 5am release of the Flight One’s. Don’t tell people your line starts at 5 am & doors open at 7, yet people see 300 heads in the parking lot at 4:30 & people walking out with HOH bags at 4:45am. THEN Tell 3000+ People that The All Star Galaxy Line starts at 11pm when the mall closed almost at 10pm! Be honest with yourself first instead of throwing out the “Safety First” card.”
The Nike Foamposite Galaxy shoe release was to be part of the events at House of Hoops by Foot Locker, where a basketball court was set up and NBA players are signing autographs through the weekend. Boston Celtics forward Paul Pierce and the Orlando Magic AirTran Flight Crew were on Thursday’s schedule. Stores in Tampa were among those originally scheduled to put the shoes on sale today.
Nike’s website says the shoes that were to go on sale were part of the Nike All-Star collection, with a galactic theme inspired by space exploration. “The Nike Foamposite One, showcasing an out-of-this-world galactic print upper, includes a Polyurethane midsole and a Nike Zoom unit in heel for low-profile, responsive cushioning. Made popular in its debut on the college hardwood in 1998, the Foamposite breaks the mold of conventional footwear design.”