You think you’ve seen it all and then a video starts going viral that provides you some shock and awe that you just can’t believe. That’s exactly what happened when a video produced by Jacob Sutton a film producer and professional film maker caught a new type of trendy snowboarding gear built with LED lights.
Sports enthusiasts and people into winter sports are starting to ask and wonder where they can get the same type of snowboarding gear that glows. The video was filmed in the French Alps of snowboarder William Hughes as he cuts and scrapes through the side of the legendary French Alps.
So what is the mysterious glow going on with Mr. Hughes snowboarding gear? It’s an L.E.D. light suit that is combined with all of Williams normal snowboarding jacket, snowboard pants, snowboard and his normal facemask. The LED’s blast through the snow in a bright glow that is eery and beautiful as Mr. Hughes carves deep into the snow and out of tight turns.
We’ve provided the video below that you can watch. The video has racked up nearly 442,000 views and is destined to hit a million soon as it’s viral attraction is spreading fast. Some of the top comments on this video are: “Everyone is in bed. The lights are out. I am watching this full screen. I cannot believe the emotional impact this is having on me. The editing, music, the glowing figure in slow motion. Quite simply, beautiful.” and “Who the hell would dislike this?”
The video was uploaded on YouTube by tb303meets606 and description of the video provides some insights into how this amazing video was made. The description is as follows:
Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes.
The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. “I was really drawn to the idea of a lone character made of light surfing through darkness,” says Sutton of his costume choice. “I’ve always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.”
Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot.
“Filming in the suit was the most surreal thing I’ve done in 20 years of snowboarding,” says Hughes of the charged salopettes. “Luckily there was plenty of vin rouge to keep me warm, and Jacob’s enthusiasm kept everyone going through the cold nights.”