Burger King is spreading delivery of their burgers and fries in the Washington D.C. area to 16 stores by January 23, 2012. Burger King is trying out delivery service at some restaurants in Virginia and Maryland as a possible way to boost sales.
In an email, Kristen Hauser, a spokeswoman for Burger King said, “We are currently testing the service to bring this convenience to the U.S.” Burger King already has the home delivery option from restaurants in Mexico, Turkey, Brazil, Columbia and Peru.
Having a Burger King Whopper delivered to your home might not sound great to you in fear of a soggy burger or fries, but Burger King ensures it will be delivered hot and fresh. Jonathan Fitzpatrick, chief brand and operations officer for Burger King says, “Burger King has developed a proprietary thermal packaging technology which ensures the Whopper is delivered hot and fresh, and the french fries are delivered hot and crispy.”
Burger King (NYSE:BKC) stores will try to deliver the meal within 30 minutes of your phone or online order. Burger King delivery will be for those customer that live within a 10 minute drive of the restaurant. Delivery of Burger King will be between the hours of 11 a.m. to 10 p.m. Breakfast items, Coca Cola soft drinks, milkshakes and coffee will not be delivered. Deliveries will cost $2 and there is a minimum order of $8 to $10, depending on the market.
McDonald’s Corp. (NYSE:MCD) and Wendy’s Co. (NASDAQ:WEN), is delivering meals such as 40-piece chicken tenders and two bottled drinks for $10.99 and four large sandwich combos for $23.99. “McDonald’s has two restaurants in Manhattan that offer delivery only to businesses. But there are no plans to expand the service,” spokeswoman Ashlee Yingling says.
Spokesman for Domino’s pizza, Tim McIntyre says, “We wish them luck. There is a reason that not all pizza places deliver: It isn’t easy.”
This could be a fast food change. Ron Paul, president of research firm Technomic says, “There are some real food-quality issues here. But there’s no question that consumer expectation for having things delivered has risen.”